<span class=Give Your Blog a Spring Cleaning: How to Effectively Conduct a Content Audit + A free content audit checklist to help you do it " />

Give Your Blog a Spring Cleaning: How to Effectively Conduct a Content Audit + A free content audit checklist to help you do it

Spring is here, live and in effect in Georgia and that means I’m beyond stoked to experience some wonderful 80-degree weather. Seriously though, I really ready for the 90-degree summer days, but Spring’s a lovely time of the year, I mean heck I’m a spring baby so naturally, I have an innate love for it.

With that being said, it’s also a great time to hit the reset button on well everything in life because this time of the year every is anew. Even better, spring is an excellent time to get your business in order now that the holidays have passed, tax season is over (yesterday was the deadline by the way), and Q1 is over. More specifically, it’s an awesome time to get your blog and content creation and marketing strategy in order for the rest of the year.

How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com

It seems like a lot of people sleep on this time of the year because things tend to slow down and people want to slow down with it.

The lack of action is super counterproductive because when things slow down, it’s actually the perfect time to get ahead of the game. The reason being is because when things pick back up; school starts back up, the holidays roll back around, etc. the time to get things done becomes extremely limited. When you working in this space of busyness and hustle, you’re bound to miss things or not put your work out there because something has to give, and it always does — and many times it does so unintentionally.

As I digress, when I say to get ahead of the game I mean in terms of business, and setting up and following processes and systems to ensure that you get things done, i.e. content creation. Not to get too deep into it in this post, but in order to set up process and systems, you need a strategy to base them off of first.

Recommended reading4 Systems to Help You Simplify and Create Content Consistently

When you have a solid strategy for your business (or blog), you know exactly the type of content you want to produce and for who. Many of us don’t start off with one when we first start out blogging, and sometimes even in our business especially if we start it on an unintentional whim. This means that over time we will have inevitably created a lot of content (and products, too) that don’t necessarily serve our audience and/or customers in a valuable way.

You’ll know if your content is being deemed as valuable by how it performs, which is the first step I lay out and go into detail about in my content audit checklist which I’ve created as a free resource to help you clean house on your blog by taking a deeper look at the content you’ve already created.

When it comes to content you’ve already created, and knowing whether or not to get rid of it, you need to ask yourself a series of questions:

1. How is my content performing from a traffic standpoint?

2. Is my content organized – can it be easily navigated, read, and digested?

3. How is my content converting across platforms (on your site, email, social media)?

4. Does my content accurately reflect my voice?

5. Is my content error-free (grammatically speaking) with good readability?

6. Does my content contain broken links or inaccurate references?

7. Is my content optimized for search engines (SEO)?

On a basic level, these are the questions you want to ask yourself because they will give you a good overall idea of the quality of your content, and we all know that high-quality content performs best. I included a slew of considerations and tips to help examine your content in my content audit checklist, download it below ??.


How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com

The checklist is based on the exact thought process that I’ve been using for months to clean up my blog. It’s seriously a resource that will help you strategically create content for your audience going forward.

I seriously wish I had started off with a checklist like it or came across one before I got over two years into trying to grow a business. For the longest, literally up until this year I was still creating content that was all over the place. I thought that producing content about everything under the sun in the female creative entrepreneur niche was the way to go. Well, it wasn’t because although I know a lot about a lot in my niche, I was still way too broad in the type of content and products and services I was creating and offering.

For the longest, literally up until this year I was still creating content that was all over the place. I thought that producing content about everything under the sun in the female creative entrepreneur niche was the way to go. Well, it wasn’t because although I know a lot about a lot in my niche, I was still way too broad in the type of content and products and services I was creating and offering.

I will say that before you jump into getting rid of content, you need to have a clear idea of who you want to serve and why. When I became solid on that earlier this year, it made content creation a lot easier and getting rid of old content even more so. There are many ways to become clear on who you want to serve, whether that be doing some introspection and realizing what you’re most passionate about when it comes to creating content, as well as who your most passionate about serving. You can also look at your highest performing content and see if there are any trends within (does it get shared or commented on most?

There are many ways to become clear on who you want to serve, whether that be doing some introspection and realizing what you’re most passionate about when it comes to creating content, as well as who your most passionate about serving.

Look at your highest performing content and see if there are any trends within (does it get shared or commented on most?

You can also look at your highest performing content and see if there are any trends within (does it get shared or commented on most? does it garner a lot of support or feedback?).

This content is the content that is best serving your audience, so it would definitely behoove you to create more of it (as long as you’re passionate about it, otherwise you will get burnt out on creating it). ?

How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com


Schedule a free 20-min 1:1 Content Audit call + get instant feedback on your current content and actionable tips that you can implement immediately to level up your content and ensure it’s in direct align with your brand’s mission, vision, and values.Bliss & Faith Free Content Audit | BlissandFaith.com

<span class=Why I’m Loving Periscope & How I'm Using It To Grow My Business" />

Why I’m Loving Periscope & How I'm Using It To Grow My Business

Why I'm Loving Periscope & How I'm Using It To Grow My Business | BlissandFaith.com

Have you heard who’s the new Jan Brady in town? Yep, its Periscope, the awesome social media platform that lets you video broadcast and have a live chat with your followers simultaneously. Now you may be thinking that this is no new concept, since video broadcasting services like Ustream and Google Hangouts and such have been around for years. The thing that makes Periscope stand out is the fact that its connected to your Twitter, because its owned by Twitter, so it makes it really easy to gain a following and community.

Why I'm Loving Periscope & How I'm Using It To Grow My Business | BlissandFaith.com

The Coolness

Another really cool (and pretty) thing about Periscope is the somewhat rating system of giving hearts. Its kind of similar to that of Youtube, with giving a thumbs up, but there’s now thumbs down. You either are loving the broadcast or you’re not with Periscope, and the broadcaster can see you giving the love in real time.

Why I'm Loving Periscope & How I'm Using It To Grow My Business | BlissandFaith.com

I think one of the main perks of Periscope is that its completely mobile, so you’re either broadcasting or watching a broadcast directly from your phone. No need to pull out your laptop or jump on your desktop to interact. I really enjoy the live chat feature of Periscope in that not only can I connect with the broadcaster directly and they can answer me back right then and there, I can interact with everyone else watching the broadcast.

Finding New People

Its an awesome way to find new people to follow, who may be in your niche or a similar one. The integration with Twitter is literally one click across the board, from signing up for the platform, to finding followers (and being found), and posting notifications to it is ridiculously easy. If I’m viewing a Periscope that I want to share, I can do right within the broadcast, never leaving it or skipping a beat. When I go to share, I can tweet the broadcast out to all of my Twitter followers, just my Periscope followers, and even via email by copying the link to it.

Periscope = Business Growth, How?

So, I’ve told you all about why I love Periscope and how awesome of a platform it is, but what I really want to tell you is how I’m going to be using it to support and grow my business. One of the reasons I think that Periscope is so great for business owners is because its an immediate way to interact and reach out to your target market. I love the real time and conversational aspect of Periscope, and its an awesome way to let people know about your products and services, and actually show them that you know what you’re talking about. To me, broadcasts on Periscope are kind of like short, informal webinars that give you a glance into the person behind the brand.

I plan on using Periscope to grow my business by broadcasting more often, which will allow me to share my content, knowledge, experience, and brand as a whole in an entirely new and fun way. It will also further build my following, which means that I’m being found and more eyes are landing on my site, driving traffic to my business. This makes it so easy when it comes to making announcements, launching new products, and keeping my followers abreast and updated on new content on my site.

Scarcity & Insight

The best thing is that I can jump on it any time of the day, and my followers will be able to view replays of my broadcast if they miss the initial one or want to watch it over. Periscope only makes broadcast replays available for 24 hours, so there’s so scarcity built in that make it so that those who are genuinely interested in my content can get it during that time. I’ll be able to look back at my analytics and see who viewed my broadcast and how much they engaged me, whether it was giving hearts or being active in the chat.

The insight I’ll be gaining from broadcasting on Periscope will give me a really good look into what my followers want to see from me. They can tell me right then and there on the live broadcast if they’re interested in a particular topic or product or service. I can brainstorm and get ideas for creating even better content by asking them and getting that immediate feedback. I love the fact that you can do all this on Periscope in such a professional way.

I’ll also be looking at my Periscope analytics, combined with my Google Analytics to get further insight into what my audience is most interested in from me. The more you can look into how people engage your content, the better you know what type of content to create. I definitely want to create more of what people want and are interested in. It basically sets me up to use my time most wisely, creating the content that my audience will appreciate.


If you’re not yet on Periscope, download the app like yesterday and get on it! You can download it in the App Store or Google Play store, depending on your device. Even if you don’t plan on broadcasting, like ever in your life, its a great way to follow people and interact with them. I downloaded Periscope twice  and deleted it both times, because I didn’t see the value in it at the time. It wasn’t until I actually saw those who I follow broadcasting on it and realized that I could directly engage them, that I realized the awesomeness of it.

Why I'm Loving Periscope & How I'm Using It To Grow My Business | BlissandFaith.comIt took me a little while to actually broadcast, but I did and it was really fun. I can’t wait to broadcast more and really use Periscope to its full potential. Although I feel like a pretty earlier adapter, I wish it hadn’t taken me three times of downloading it to my phone to really see the value in it. Thankfully, third time’s a charm and I get to see some of my fave bloggers and business owners on it daily and they get to see me as well.

I’ll be doing a Periscope broadcast on Thursday or Friday, possibly both days, so be sure to follow me so you don’t miss it! You can find me @blissandfaith (same as Twitter) on Periscope. As time goes on, I’ll be ramping up my ‘scopes and you totally should too if you’re on Periscope. By the way, if you’re on Periscope, leave your name in the comments and I’d love to check you on and watch some of your broadcast.

What do you think about Periscope? – Have you used it to engage your followers or those your follow?

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