<span class=Give Your Blog a Spring Cleaning: How to Effectively Conduct a Content Audit + A free content audit checklist to help you do it " />

Give Your Blog a Spring Cleaning: How to Effectively Conduct a Content Audit + A free content audit checklist to help you do it

Spring is here, live and in effect in Georgia and that means I’m beyond stoked to experience some wonderful 80-degree weather. Seriously though, I really ready for the 90-degree summer days, but Spring’s a lovely time of the year, I mean heck I’m a spring baby so naturally, I have an innate love for it.

With that being said, it’s also a great time to hit the reset button on well everything in life because this time of the year every is anew. Even better, spring is an excellent time to get your business in order now that the holidays have passed, tax season is over (yesterday was the deadline by the way), and Q1 is over. More specifically, it’s an awesome time to get your blog and content creation and marketing strategy in order for the rest of the year.

How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com

It seems like a lot of people sleep on this time of the year because things tend to slow down and people want to slow down with it.

The lack of action is super counterproductive because when things slow down, it’s actually the perfect time to get ahead of the game. The reason being is because when things pick back up; school starts back up, the holidays roll back around, etc. the time to get things done becomes extremely limited. When you working in this space of busyness and hustle, you’re bound to miss things or not put your work out there because something has to give, and it always does — and many times it does so unintentionally.

As I digress, when I say to get ahead of the game I mean in terms of business, and setting up and following processes and systems to ensure that you get things done, i.e. content creation. Not to get too deep into it in this post, but in order to set up process and systems, you need a strategy to base them off of first.

Recommended reading4 Systems to Help You Simplify and Create Content Consistently

When you have a solid strategy for your business (or blog), you know exactly the type of content you want to produce and for who. Many of us don’t start off with one when we first start out blogging, and sometimes even in our business especially if we start it on an unintentional whim. This means that over time we will have inevitably created a lot of content (and products, too) that don’t necessarily serve our audience and/or customers in a valuable way.

You’ll know if your content is being deemed as valuable by how it performs, which is the first step I lay out and go into detail about in my content audit checklist which I’ve created as a free resource to help you clean house on your blog by taking a deeper look at the content you’ve already created.

When it comes to content you’ve already created, and knowing whether or not to get rid of it, you need to ask yourself a series of questions:

1. How is my content performing from a traffic standpoint?

2. Is my content organized – can it be easily navigated, read, and digested?

3. How is my content converting across platforms (on your site, email, social media)?

4. Does my content accurately reflect my voice?

5. Is my content error-free (grammatically speaking) with good readability?

6. Does my content contain broken links or inaccurate references?

7. Is my content optimized for search engines (SEO)?

On a basic level, these are the questions you want to ask yourself because they will give you a good overall idea of the quality of your content, and we all know that high-quality content performs best. I included a slew of considerations and tips to help examine your content in my content audit checklist, download it below ??.


How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com

The checklist is based on the exact thought process that I’ve been using for months to clean up my blog. It’s seriously a resource that will help you strategically create content for your audience going forward.

I seriously wish I had started off with a checklist like it or came across one before I got over two years into trying to grow a business. For the longest, literally up until this year I was still creating content that was all over the place. I thought that producing content about everything under the sun in the female creative entrepreneur niche was the way to go. Well, it wasn’t because although I know a lot about a lot in my niche, I was still way too broad in the type of content and products and services I was creating and offering.

For the longest, literally up until this year I was still creating content that was all over the place. I thought that producing content about everything under the sun in the female creative entrepreneur niche was the way to go. Well, it wasn’t because although I know a lot about a lot in my niche, I was still way too broad in the type of content and products and services I was creating and offering.

I will say that before you jump into getting rid of content, you need to have a clear idea of who you want to serve and why. When I became solid on that earlier this year, it made content creation a lot easier and getting rid of old content even more so. There are many ways to become clear on who you want to serve, whether that be doing some introspection and realizing what you’re most passionate about when it comes to creating content, as well as who your most passionate about serving. You can also look at your highest performing content and see if there are any trends within (does it get shared or commented on most?

There are many ways to become clear on who you want to serve, whether that be doing some introspection and realizing what you’re most passionate about when it comes to creating content, as well as who your most passionate about serving.

Look at your highest performing content and see if there are any trends within (does it get shared or commented on most?

You can also look at your highest performing content and see if there are any trends within (does it get shared or commented on most? does it garner a lot of support or feedback?).

This content is the content that is best serving your audience, so it would definitely behoove you to create more of it (as long as you’re passionate about it, otherwise you will get burnt out on creating it). ?

How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com


Schedule a free 20-min 1:1 Content Audit call + get instant feedback on your current content and actionable tips that you can implement immediately to level up your content and ensure it’s in direct align with your brand’s mission, vision, and values.Bliss & Faith Free Content Audit | BlissandFaith.com

<span class=How to Get to Know Your Target Audience Better + A Free Target Audience Evaluation Quiz to Get to Know Yours Better" />

How to Get to Know Your Target Audience Better + A Free Target Audience Evaluation Quiz to Get to Know Yours Better

If there’s anything I know I’d like to do when it comes to my business, it’s getting to know my target audience better. For those of us that are pretty solid on who we want to serve, or rather who our products and services will benefit most, the hard work of figuring out who our target audience has already been done…thank goodness! ?? Unfortunately, the hard work doesn’t end there because, like the world, our businesses are constantly evolving and growing — which means that our target audiences are as well.

How to Get to Know Your Target Audience Better | BlissandFaith.com

So just when you think you got these folks nailed down with products and services to match, it’s time to reexamine, and possibly reapproach. It’s crucial to stay up to snuff when it comes to keeping up with changes and developments within your target audience, and I’ll sharing why’s it all the more that you really know your target audience before setting forth with your offerings.

You may have products and services that you think would be great for your current target audience, but are they engaging you, sharing your content, or purchasing from you?

If not, you may be missing the boat on who your target audience really is. And trust, you don’t want to be in this place, like you really don’t want to do that! :::in an Urkel voice:::

Not knowing your target audience well enough can set you and your business up for a lot of strife and disappointment, and possibly wasted time.

You’ll be left with products sitting on the shelf or services unbooked because the people you’re currently targeting either don’t need your products or aren’t interested in them. I can attest, because I was in this exact position for the longest, and didn’t even realize it. This resulted in me failing to properly reach the individuals that I was creating content and offerings for.

I was convinced that it was one group of people, when in fact, it was a completely different group. The people I was targeting didn’t need my products or services, they were more peers than my audience. To be honest, I probably spent more time consuming their content that they did mines because many of these people I looked up to. When I recognized that I wasn’t gaining any traction, I needed to take some time to pinpoint why and get to the bottom of it all — which and I did, pretty much ASAP.

My first step was to take myself through a target audience identification process using my Niche & Nail It Workbook, to help me define/redefine my target audience.

I originally created it to help other creatives find their niche through identifying and defining their target audiences so that they could then go forth and create content that would directly serve their target audiences. The ironic thing is that I ended up having to use the exact tool I’d created to help and serve others myself. In the end, I was able to get on the right track with my learning and knowing who my target audience currently is, and not who I think they are.

Niche & Nail It Workbook | BlissandFaith.com

In going through the Niche & Nail It Workbook myself, it enabled me to paint a more accurate picture of who my target audience was because it had to me to examine them by asking detailed questions and think critically about the answers. Another great feature of the Niche & Nail It Workbook that I found so extremely helpful was that it breaks down who your target audience is by demographic, personality, emotional/perspective, and business information, so I was able to examine my audience from multiple angles.


So you may not be sure where to start when it comes to examining your target audience.

Maybe you feel you know them pretty well, a little, or not at all? Well, if you’re at a crossroads or feel like you haven’t been targeting your audience effectively lately, I’ve created yet another free tool to help you. A few weeks back, I created a target audience evaluation quiz for readers to take in when they visited my site. I thought it’d be a fun way to engage readers when they visited my site, as well as help them get to know their target audience better — or rather see if they needed to.

Target Audience Quiz | BlissandFaith.com

The quiz itself is comprised of 10 short questions that get your wheels turning about key components of your target audience.

I wanted to make the quiz as insightful and easy to take as possible, which is why I ended up switching the platform I created the quiz on after just a couple of weeks. When I initially created the quiz, I used the quizz-generating tool Qzzr, which was easy to use and implement, and I could even brand it a little (color-wise that is).

How to Get to Know Your Target Audience Better | BlissandFaith.com
The target audience quiz on Qzzr

I set the quiz to prompt readers upon exiting my site since I didn’t want an in-your-face pop-up prompt when they first land on it. From there, they would then opt-in to the quiz with their name and email, and then be redirected to the quiz page. I’ll be honest and say that I didn’t want to set the quiz up this way from the jump because I didn’t like the idea of asking readers to opt-in in order to take the quiz — but I decided to try it out anyways and see how it performed.

I’d looked for other options where I could capture leads (because yes, the other purpose of the quiz is for it to be used as a lead magnet for list-building) upon quiz-takers finishing the quiz and having their results delivered via email, but none of them had a free trial period that included lead-capture.

This appeared to be an advanced feature, even with Qzzr, in which the lead-capture capabilities were only available at the higher, more expensive tiers. I wasn’t quite willing to make an investment since this was something new that I’d need to see how my audience would respond to, and if they even had an interest in it (one worth investing in at that).

After a couple of weeks, and not many opt-ins for my quiz, I circled back around to a tool for quiz generation called Interact that I’d previously looked at and wanted to try.

From my previous research, I remember them having lead capture, but overlooked the fact that they had a 7-day free trial under all of their priced tiers. Needless to say, I quickly switched my quiz over and didn’t skip a beat, because they integrated with my email marketing service, ActiveCampaign.

I was able to easily create a branded and streamlined quiz that I could seamlessly embed into my site, allow me to provide a simple to use tool for readers to evaluate how well they knew their target audience, and capture leads that were integrated with my EMS. This took away so many of the steps that I’d had set up with my Qzzr quiz, in that I had about 3 or 4 steps to even get to the quiz, versus with Interact only having one. Now, all readers have to do it visit the landing page for the quiz, hit start, take the quiz, and enter their name and email to have the results delivered directly to their inboxes.I love that I’m able to get to know my target audience better

I love that I’m able to get to know my target audience better via the quiz, and they, in turn, can evaluate their knowledge of their target audience and get to know theirs better. Another great feature of Interact is that I’m able to embed the quiz not only on its own landing page but within my posts, like so:


This way, I’m able to embed the quiz whenever and wherever on my site, making it that much easier to garner participation from readers. If you’re looking to get to know your target audience better or see where your knowledge of yours currently stands, I highly suggest taking my quiz.

On the flip-side, if you’re looking to implement a new and fun way to foster audience engagement and participation on your site, I can recommend doing so via a quiz and using Interact to build it enough. They provide you with integrations, lead capture, analytics, and so much more!

Feel free to check them out here to find out more about them, and don’t forget to take advantage of the free 7-day trial. Even if you’re on the fence, you have nothing to loose by trying out Interact out for a week, taking advantage of all of the awesome features.


*Disclosure: I am a partner for Interact and will receive a commission if you choose to sign up using my link. As always I only recommend products and services that I’ve used and truly enjoy and believe in. Whether you use my link or not, I do hope you check them out, because I have had an excellent experience with them and wouldn’t want you to miss out. You may even be extended the opportunity to become a partner yourself!

<span class=My Biggest Issue With “Niching Down” & How I Finally Did + an Identifying & Defining Your Niche Infographic" />

My Biggest Issue With “Niching Down” & How I Finally Did + an Identifying & Defining Your Niche Infographic

I have a secret, and I’m coming clean about it today. It’s something that I’ve been avoiding and trying to ignore for the longest, even though I know I should have done it long ago. So, by now I’m sure you’re wondering what it is, so here goes:  my big fat secret is that I hated, like royally hated, the idea of “niching down”. Yes, it’s true, and although I knew it was something essential that I needed to do, I was extremely adverse to do so. I’m sharing why in today’s post, how I finally did it, and what happened as a result.

My Biggest Issue With "Niching Down" & How I Finally Did | BlissandFaith.com

If “niching down” is something you’re having trouble with or have had trouble figuring out how to do in the past, I got you covered in this post to get you on track. But first, let’s get to the nitty gritty of my “niching down” aversion:

When I finally arrived at the point where I knew I needed to get specific within my niche, I did so kicking and screaming. And you want to know another secret? This just happened recently, like during my unintentional hiatus from my blog and business. Even though I had heard time and time again from various online marketing experts that it was essential to get super specific within your niche, especially when it comes to your service and products offerings, I kept going against the grain. I was convinced that I could still be successful without getting ultra specific because after all my niche was female creatives with entrepreneurial aspirations. Specific, right? Not so much. Here’s why…

The female creative niche is a huge niche that encompasses many different types of women, with many different types of skill sets and potential needs and pain points. The female creative who’s a maker (one who creates a physical product, be it jewelry or something handmade) deals with a different set of issues than the female creative who’s a graphic designer. Mind you, the female creative who is both a full-time working mom with a side hustle jewelry making business has different pain points than the female creative who’s a part-time student, part-time working, freelancing web designer. You see the issue there? Both female creatives, however, they’re lives differ tremendously, and so do their struggles.

In all fairness, I could create content and market to both, but that could greatly confuse both types of audiences. I’d have one audience of working moms with side hustles and another of young freelancers. I’d be difficult to write and serve both without neglecting their specific needs. My content would, in essence, to too broad for both and potentially confuse or not serve them specifically at all. This is a content creators worst nightmare, spending so much time creating content that goes unused and unappreciated.

So in order to avoid this entire predicament going forward; I forced myself to dig deep and examine my brand and what I want it to stand for and represent. I knew in doing this, it would not only allow me to really get to “know” my target audience really well, but also create specific, actionable content that would serve them best. I want my audience to be able to use my content to better their lives and aid in their success. However, I can only do that if I’m creating content that they can actually use, answers their questions, and gives them solutions to those oh-so-crappy pain points that they’re experiencing.

Here’s the exact thought process and action steps I took when I niched down:

Action steps for “niching down”:

Identifying my niche
• Niching down within me niche
• Creating content that will specifically serve my new ultra-targeted niche

First things first, I needed to identify my niche. I started by asking myself the following:

1. Who do I want to serve?
2. Why do I want to serve them?
3. How do I want to serve them?

Secondly, niching down within my niche involved me diving deeper into the questions I asked myself when identifying my niche. I did this by:

1. Creating a mythical person to have in mind for who I want to serve
  • Gave them a name, job, age, relationship status, kid/no kids
  • Gave them a personality, interests, entertainment and fashion tastes, even down to the car they drive, etc…
2. Brainstorming the pain points, areas of opportunities, and struggles of said individuals
  • What type of issues do they deal with daily?
  • What does their schedule look like?
  • Do they work solo or with a team in what they do? – Do they have help if they need it? Can they afford in?
3. Content creation was the last, but certainly not least. The reason it needed to have been left until last is because I needed to know specifically who to create content for.
  • If I blog, who is going to be reading it? If I make videos, who is going to be watching them? If I have a podcast, who is going to be listening to it?
  • What does this person expect to gain from partaking in my content? – Does is solve a problem they’re going through? Does it provide them with more clarity on how to achieve their goals?
  • What transformation will I be offering or providing them with my content? – How will it make their lives better? Earn them more money, time, or fulfillment?

My Biggest Issue With "Niching Down" & How I Finally Did | BlissandFaith.com

Download the PDF of the infographic hereno email necessary.

The meat & potatoes

Niching down is really nothing more than defining your target audience or customer/client down to their core, or as far down as you can. It’s nothing to be stressed about or put off, and now that I’ve done it, I don’t know why it took me so long. If you take anything away from this post, take away the idea that by niching down, you’re serving your audience best, doing them the biggest favor you could ever extend to them.

By creating content that they can easily ingest and specifically use, it will build trust as they will see you as an authority of whatever the topic of the content you’re creating. It puts you in the best position possible when you go to create products or offer services, because not only will they be targeted and exactly what your audience needs, they will be more than willing to purchase them.


If you find that you’re struggling to answer some or many of the questions above, no worries, I’m here to help.

I’m launching a new coaching and clarity service soon, but to kick it off, I’m offering free…yes free live group coaching calls in my new Facebook community. I’ll be sending out an email soon with more information on when the live coaching calls will start. So if you’re not already signed for my list, you’ll definitely want to so you don’t miss any of the juicy details. Pop in your name and email below and you’ll be automatically added!

You can only get in on the extra goodies that I’ll be sharing in the group if you’re a part of it. So this is your formal invite to join The Dream Makers Creative on Facebook!

Join The Dream Makers Creative on Facebook or click the image below ?? and you’ll be directed right over to it where you can request to join.


 Listen to the accompanying Branded Bliss podcast episode of this post below: