Why You Should Start Your Blog Today & Not Wait to “Launch” It

Why You Should Start Your Blog Today & Not Wait to “Launch” It

Starting a blog can be done in as easy as 3 easy steps these days. You buy a domain, via a service like GoDaddy or NameCheap, purchasing hosting through a company like Bluehost (which you can also buy a domain through too), install a free (or paid) theme, and you’re set to go. From there it’s adding your branding, customizing the theme to your liking, and creating the content for your site. Simple right? Yep!

Why You Should Start Your Blog Today & Not Wait to "Launch" It | BlissandFaith.com

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Launch Your Content, Not Your Blog

Honestly, it really is that simple and the number one reason I believe that you should never wait to “launch” your blog. It will never be perfect, despite the platform you’re on, you will always want to make changes. If you continue to wait and wait and wait until you think you have a perfect site, it will never go live. In addition, when you launch your blog, you’re not launching the actual blog, you’re launching your content.

Being completely frank, nobody really cares about the actual website, as much as they care about the content. My fellow creative friend, Maya, mentioned this very thing on Periscope a while back and I couldn’t have agreed more with her. She went on to explain that your blog in a content marketing tool, used to show your expertise and how you should not hold off on sharing it, but to just do it! Her point resonated so much with me that I was inspired to draft this post, giving my reasoning for why I agree so much with what she said.

If you have a pretty clean and straightforward design and awesome, value-driven content, the lack of bells and whistles won’t matter as much. Moreover, people appreciate a design free of distraction and more content focused anyhow, so there is no reason to waste so much time on a “perfect” design. Don’t get me wrong, a good design will always be appreciated, but a good or even great design still isn’t perfect. You can always add to or take away, or completely revamp your design, but your content should stand alone.

Start With Creating Epic Content

If content creation is the thing that is holding you back from hitting the live button on your blog, then you most likely need to backtrack and define your why and purpose. When you know why you’re creating content and have a clear purpose behind it, the flow of ideas for content will come naturally. That’s not to say that content creation will always be easy. I’m very confident in my why and purpose, but creating content, even for a seasoned blogger like myself, is still hard sometimes. To be more specific,

I’m very confident in my why and purpose, but creating content, even for a seasoned blogger like myself, is still hard sometimes. To be more specific, it’s not so much that its hard to create the content, but the amount of work it takes to create it. This is why you have to be passionate and well-versed about whatever content you choose to share.

Even when you know a lot about a particular topic you still have to do a lot of research and preparation to produce good, high-quality content that your ideal audience will resonate and connect with. Before you start to even think of blogging, no matter the reason you do it for, I highly recommend you brainstorm on the content you plan to share. When you try to blog on a whim, you usually end up running out of ideas. Planning is key and use of a content calendar can be crucial to the success and consistency of your blogging.

Okay, so back to this launching business that we’re actually talking about here! When you launch something, you want to be able to build excitement around for a certain amount of time, however, you have to give your audience a frame of reference first. Well, actually let’s backtrack…you need to have an audience to even be able to launch to before you just “launch”. If you launch to no one, you’ve wasted time and haven’t done your homework to define your ideal reader or target audience.

There are some crucial things you can be doing for your blog in the time you’re either creating content for when it goes live or waiting on the design to be completed.

Here’s a few of them:

1. Set up a landing page with an opt-in to build your list and give people an idea of the type of content your site will contain.

• | This will give them a reason to come back once your site is live and you’re also showing them that your site will be a giving one, and not a taking one.

Related reading:  Triple Your Readership & Following By Having a Newsletter

2. Become active on social media and start to establish your presence.

• | Get on Twitter, Periscope, Instagram, and Pinterest are start interacting and building your following. When you put yourself out there, people get to know you, become interested in you, and follow you. In doing this, you’re still able to provide value and position yourself as an expert without a site.

Related reading:  Why I’m Loving Periscope & How I’m Using It to Grow My Business || Best Practices for Posting to Instagram

3. Join Facebook, Slack, and other networking groups.

• | Joining such groups allows you to interact with others in your niche and make connections with them. Being a part of these groups can present opportunities for you to collaborate, set up guest post opportunities, and learn about educational opportunities, such as courses and webinars.

Related reading: 5 Social Media Tools You Should Be Using for Your Business

4. Go to in-person networking events, such as meetups or conferences.

• | Very similar to networking online, networking in person and getting your name out there is crucial. You have the opportunity to get face time with those in your industry or niche and make a lasting impression. A great thing to do is to bring a business card with your social media handles on it to pass out to those you connect with. This leads us to the next tip!

5. Get your collateral branding in order.

• | At this point you already have your main branding established, so having collateral branded items created is super easy. A simple business card for starters is a great place to start because you can pass it out as you make connections with others and it makes you appear professional, despite not yet having a site. You can include the url of your site on your business card and let those you give it out to know when your site will be live.

Related reading: Why Your Brand Collateral Is So Important (+ free checklist)


Start Today, Not Tomorrow…or next week or year!

You can wait and wait and wait, but that will never get you anywhere when it comes to reaching your goals. I’ve been there, and I’m there now with some of the things I have on my agenda for Bliss & Faith that I want to release or put out. The thing I have to remember, and strongly encourage you to do so as well, is that there will never be a perfect time to “launch” anything.

At a certain point, we have to dive in head first and after we do the work, and put ourselves out there. Someone needs our information, insight, and tips and tricks like yesterday…at the latest today, not tomorrow or next week or next year.

As long as you plan on putting on valuable and quality content, you don’t need to everything with it to be perfect. There will always be time to improve upon it, make it more robust, and even more epic than it already is.

Tip of the day: Let your ideas and content propel you forward, not repel you back!

What is your biggest struggle in getting new content there? – What are some of the ways do you overcome them?

Listen to the accompanying podcast episode below:

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<span class=8 Ways to Build Confidence & Make Connections In Your Business How to Get Over Feeling Like the Odd Ball Out in Your Niche" />

8 Ways to Build Confidence & Make Connections In Your Business How to Get Over Feeling Like the Odd Ball Out in Your Niche

I think we can all remember our first day of school, no matter the grade, you have to remember at least one of them. I remember most of mine’s, especially my first day of kindergarten and the first days of middle and high school. The confidence and excitement that I had in kindergarten was like that of no other; I had no idea what awkward was, nor had I ever felt it. I seriously wish I could go back to that place, a place of innocence, whether the world is really at your feet and you have nothing to lose.

8waystobuildconfidence

I think one reason why we feel this way when we’re that young is because we haven’t had time to differentiate ourselves from our peers. In kindergarten, no one is really all that much cooler or smarter than you, because up until that point in your life, most of your peers have had similar experiences. There’s not much that one five-year-old can do that another can’t do, and even if they can, they probably don’t remember.

Most of us don’t form memories until around age 3 or 4, and most of them still don’t stand out until we reach age five anyways. For example, if one five-year has been to Disney World and their friend hasn’t, it doesn’t make them hugely different from each other. The odds are that the five-year-old that has been to Disney doesn’t remember much or couldn’t do much while there anyhow. Basically, just because the one five-year has been to Disney and the other hasn’t, it doesn’t mean that the five-year who’s been is any better than the one that hasn’t.

8 Ways to Build Confidence & Make Connections In Your Business | BlissandFaith.comBy the time we get to be about 8 or 9, the world starts to look quite a bit different. We begin to encounter people who know more than us, perform better than us, and overall just seem cooler than us. Around this time, is when we start to recognize awkwardness, actually feel it for the first time.

Unfortunately, it only gets worst as we get older and experiences more of these situations. The only way to win out against feeling awkward is to have confidence. Unfortunately, confidence doesn’t come in a pill form, so it’s a little harder to obtain quickly to get us out of feeling awkward. I believe confidence is something that is both innate and learned. We are born with a degree of it, but it will inevitably increase or decrease as we grow, learn and development, and experience all that life throws at us.

As we get older, it seems as if we encounter more and more things that take blows to our confidence. After so many blows, we end up losing confidence, which in turn stops us in our tracks and stifles our productivity. When we start making decisions for ourselves and really take control of our lives, it seems to get even worst. I believe the reason being is because we are now solely responsible for what results from the decisions we make in life. There is so much more to lose when we can’t blame anyone for our mistakes.

A major part of being a business owner is making decisions, and smart ones at that. We can’t base our decisions on what everyone else is doing. Rather, we have to base them on what is best for our businesses. Our brands are a reflection of what we stand for, our story, our struggle and no one else’s. That reflection can only be unique to you because you are the only one who has experienced your story in your way.

Your story may seem insignificant and boring compared to everyone else’s, but it’s not. Someone out there can relate, and they’re looking for someone to connect to. It took me until recently to realize this myself. I honestly didn’t think my story was all that significant and felt that I didn’t really have one worth telling. I felt like an oddball out, since everyone in my niche seemed to have these hugely transitional, heartfelt, life-changing stories.

Your story is not boring. Someone is waiting to hear and connect with it.

It isn’t that I haven’t gone through anything, trust, I’ve gone through quite the ringer over the 5 or so years in my life. The thing is the way I process it, on top of being an incredibly private person. It’s been hard for me to share my struggles because I’m one of those people that work so hard to learn from my mistakes and not dwell on them. I hate “crying over spilled milk” and I feel that rehashing negative experiences do just that. I had the wrong mindset about it all!

It’s not about rehashing things or dwelling on the past, it’s about telling your story, connecting with others, and letting them see you as human. While your business is the entity that provides a product or service, a more personal part of it, your brand, is what resonates with people and allows them to trust you.

The success of a business depends hugely on how much its brand is trusted. Its the reason we buy the brand named items in the store, versus the generic ones. It is not necessarily that we think poorly of the generic brand, we just don’t know enough about it. We buy what we know about and trust, and therefore we buy the brand name item, because we feel more connected to it, trust it, and are familiar with it. If we hold back who we are, we don’t allow people to become familiar with us, and so there is not connection or trust.

Don’t be the generic brand! Be the name brand.

When I started to hone in on who I am and think deeply and intentionally about why I’m passionate about my business, it occurred to me that I was not only doing myself a disservice for not sharing it, but that I was not offering all that I could to my target audience and customer.

How could I provide a product or service to solve a problem if I wasn’t even giving all of me in doing so? Easy answer: I can’t and I couldn’t!

Running a business has taught me so many life lessons, and I’m sure if you’re a fellow business owner you probably feel the same way. Many of these lessons take time to digest and implement, but its so worth it in the end, because you come out the other side so much better.

I thought I had no story,

then I thought it was insignificant, 

then I was scared to share it.

A lot of me feeling like an oddball came from fear. It came from me feeling like I had nothing to offer and no place to start because of that. It was a very discouraging and defeated feeling, and it came down to me comparing myself to others in my niche. Instead of appreciating their stories, learning from them, and being encouraged to share my own, they made me feel boring and blah. On top of that, I felt that if I shared even a little bit of my story that people would know too much about me and that made me very uncomfortable. Again, much of feeling that way came from having a lack of confidence. The creative juices weren’t flowing because of this, and for months it put a stop hold on the development of my brand, as well as establishing relationships.


 

8 Ways to build confidence, make connections and be successful.

 

How to stop feeling like the oddball out:

 

1. Tell your story. It matters!

 

2. Stay out of your head. Stop overthinking things.

 

3. Make friends. Don’t be a loner.

 

4. Offer as much of yourself and expertise as possible. Don’t hold back.

 

5. Give yourself a pep talk. Tell yourself, no matter you can make it happen.

 

6. Support others and let them support you. We can’t do it alone.

 

7. Share your mistakes and misfortunes. It makes you human.

 

8. Know that you’re significant. Someone cares.

 


Fear and lack of confidence go hand in hand, and along with that, a feeling of being left out, unwelcome, and like you don’t fit in. We have to get out of our heads when we start to going down this path because this mindset is a huge hindrance to our success.

Stay out of your own head and don’t be a hindrance to yourself!


Listen to the accompanying Branded Bliss Podcast episode below:

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<span class=Why I’m Loving Periscope & How I'm Using It To Grow My Business" />

Why I’m Loving Periscope & How I'm Using It To Grow My Business

Why I'm Loving Periscope & How I'm Using It To Grow My Business | BlissandFaith.com

Have you heard who’s the new Jan Brady in town? Yep, its Periscope, the awesome social media platform that lets you video broadcast and have a live chat with your followers simultaneously. Now you may be thinking that this is no new concept, since video broadcasting services like Ustream and Google Hangouts and such have been around for years. The thing that makes Periscope stand out is the fact that its connected to your Twitter, because its owned by Twitter, so it makes it really easy to gain a following and community.

Why I'm Loving Periscope & How I'm Using It To Grow My Business | BlissandFaith.com

The Coolness

Another really cool (and pretty) thing about Periscope is the somewhat rating system of giving hearts. Its kind of similar to that of Youtube, with giving a thumbs up, but there’s now thumbs down. You either are loving the broadcast or you’re not with Periscope, and the broadcaster can see you giving the love in real time.

Why I'm Loving Periscope & How I'm Using It To Grow My Business | BlissandFaith.com

I think one of the main perks of Periscope is that its completely mobile, so you’re either broadcasting or watching a broadcast directly from your phone. No need to pull out your laptop or jump on your desktop to interact. I really enjoy the live chat feature of Periscope in that not only can I connect with the broadcaster directly and they can answer me back right then and there, I can interact with everyone else watching the broadcast.

Finding New People

Its an awesome way to find new people to follow, who may be in your niche or a similar one. The integration with Twitter is literally one click across the board, from signing up for the platform, to finding followers (and being found), and posting notifications to it is ridiculously easy. If I’m viewing a Periscope that I want to share, I can do right within the broadcast, never leaving it or skipping a beat. When I go to share, I can tweet the broadcast out to all of my Twitter followers, just my Periscope followers, and even via email by copying the link to it.

Periscope = Business Growth, How?

So, I’ve told you all about why I love Periscope and how awesome of a platform it is, but what I really want to tell you is how I’m going to be using it to support and grow my business. One of the reasons I think that Periscope is so great for business owners is because its an immediate way to interact and reach out to your target market. I love the real time and conversational aspect of Periscope, and its an awesome way to let people know about your products and services, and actually show them that you know what you’re talking about. To me, broadcasts on Periscope are kind of like short, informal webinars that give you a glance into the person behind the brand.

I plan on using Periscope to grow my business by broadcasting more often, which will allow me to share my content, knowledge, experience, and brand as a whole in an entirely new and fun way. It will also further build my following, which means that I’m being found and more eyes are landing on my site, driving traffic to my business. This makes it so easy when it comes to making announcements, launching new products, and keeping my followers abreast and updated on new content on my site.

Scarcity & Insight

The best thing is that I can jump on it any time of the day, and my followers will be able to view replays of my broadcast if they miss the initial one or want to watch it over. Periscope only makes broadcast replays available for 24 hours, so there’s so scarcity built in that make it so that those who are genuinely interested in my content can get it during that time. I’ll be able to look back at my analytics and see who viewed my broadcast and how much they engaged me, whether it was giving hearts or being active in the chat.

The insight I’ll be gaining from broadcasting on Periscope will give me a really good look into what my followers want to see from me. They can tell me right then and there on the live broadcast if they’re interested in a particular topic or product or service. I can brainstorm and get ideas for creating even better content by asking them and getting that immediate feedback. I love the fact that you can do all this on Periscope in such a professional way.

I’ll also be looking at my Periscope analytics, combined with my Google Analytics to get further insight into what my audience is most interested in from me. The more you can look into how people engage your content, the better you know what type of content to create. I definitely want to create more of what people want and are interested in. It basically sets me up to use my time most wisely, creating the content that my audience will appreciate.


If you’re not yet on Periscope, download the app like yesterday and get on it! You can download it in the App Store or Google Play store, depending on your device. Even if you don’t plan on broadcasting, like ever in your life, its a great way to follow people and interact with them. I downloaded Periscope twice  and deleted it both times, because I didn’t see the value in it at the time. It wasn’t until I actually saw those who I follow broadcasting on it and realized that I could directly engage them, that I realized the awesomeness of it.

Why I'm Loving Periscope & How I'm Using It To Grow My Business | BlissandFaith.comIt took me a little while to actually broadcast, but I did and it was really fun. I can’t wait to broadcast more and really use Periscope to its full potential. Although I feel like a pretty earlier adapter, I wish it hadn’t taken me three times of downloading it to my phone to really see the value in it. Thankfully, third time’s a charm and I get to see some of my fave bloggers and business owners on it daily and they get to see me as well.

I’ll be doing a Periscope broadcast on Thursday or Friday, possibly both days, so be sure to follow me so you don’t miss it! You can find me @blissandfaith (same as Twitter) on Periscope. As time goes on, I’ll be ramping up my ‘scopes and you totally should too if you’re on Periscope. By the way, if you’re on Periscope, leave your name in the comments and I’d love to check you on and watch some of your broadcast.

What do you think about Periscope? – Have you used it to engage your followers or those your follow?

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