7 Easy Ways to Grow Your Email List

7 Easy Ways to Grow Your Email List

Growing your email list is going to be the backbone of growing as a blogger or successful business owner. Although some may think that email is old school, and prefer to only use social media as their method of reaching out to a broader audience, it should not be discounted as such. Email is one of the most powerful ways to connect with your audience because it allows you to have a direct line of communication with them. It’s also cost-effective, easy to use, and there is no end in sight for it.

7 Easy Ways to Grow Your Email List | BlissandFaith.com
Unlike social media platforms that grow and diminish in popularity all the time, email is consistent. For many organizations and educational institutions, it is the official means of communication, over phone, text, and social media. Email has become the number one method companies use to target customers, gain new ones, and increase conversion rates.

I’m sharing 7 easy ways you can grow your list, resulting in a larger audience, readership, and more traffic for your site or business.

1. Deliver high-quality content

If you already have a newsletter going or are connecting with your audience via email in some form, you want to make sure that you’re always delivering valuable, high-quality content. Members of your audience will spread the word about you and others will want to sign up for your email list. Word of mouth is one of the oldest, yet effective forms of marketing.

“…people don’t trust advertising, at least not as much as they trust recommendations from friends and consumer opinions expressed online.” – Source

One great way to both deliver high-quality content and encourage people to join your list is to offer a lead magnet. A lead magnet is a free gift in exchange for someone’s email that is delivered immediately after they opt-in to your list. I can’t suggest creating and offering a lead magnet strongly enough, because they are pretty much a necessity for growing your list nowadays. Email addresses are like currency, so you want to ensure that people receive something immediately in return for giving you theirs.

Here on the Bliss & Faith blog, I offer two lead magnets that readers can get access to in exchange for their email, my free Building An Authentic Brand Guide and the Take Action Evergreen Content Challenge.

You can check out examples of my live opt-in forms below:

These forms are placed throughout my site and off-site, like on my courses page, to make it easy for readers to opt-in.

Another way to offer a way for readers to opt-in to your lead magnet is to create a landing page for your it. A Landing Page is a dedicated page for your lead magnet or offer in which visitors can learn more about it and opt-in. It typically gives detailed information about the lead magnet or offer, such as the features, benefits, and testimonials.

 The Take Action Evergreen Content Challenge has its own dedicated landing page that readers can easily navigate to from my navigation menu, and from there they can learn more about the challenge and easily opt-in via the hero image at the top, as well as at the bottom of the page.

This is what it currently looks like, however, it will be revamped soon since the challenge is being rebranded:

7 Easy Ways to Grow Your Email List | BlissandFaith.comSince offering them, they’ve significantly contributed to growing my list exponentially over previous tactics to grow it. They by far grew it quicker than my content upgrades and any other call-to-actions I have on my site to encourage readers to join my email list.

2. Seek to Influence

Just like blogging, you should always strive to educate, inform, and inspire your audience. This can be done very easily with email, because it allows you to go straight to the individual, instead of them having to come to you. Include encouraging, influential information in your email campaigns, so that people feel good and as if they got something useful out of your email for taking the time to read it.

3. Build Your Credibility

People will subscribe to your email list if they trust you. Much of how successful a person or brand is based on how much credibility they have and their ability to build trust amongst others. You want to be viewed as someone who knows what they’re talking about and that the information you’re giving out is accurate and true.

“People want to be told the truth. They want their interactions with you to be validated by a genuine personal response.” – Source

4. Keep Your Emails Casual & Simple

The tone of your email says more about it than any graphics, color links, or other attention-grabbing tactics you may use in your email campaign. You want your emails to relate to people on all levels, so keeping them conversational, easy to read with a clean layout is best.

Personally, I include no more than one to two graphics in my campaigns, minimize links and other colorful text, and use bolded heading to make things stand out. This way my layout is clean, simple, and not detracting from what I’m actually saying. When it comes to tone, I keep it genuine, concise, and succinct. I try my best not to use overly complicated language or words, as well wordy phrases.

5. Write Engaging & Exciting Subject Email Lines

Give people a reason to want to open your emails.  It’s like a headline on the news or in a magazine, you can’t wait to see the story or read it. You should strive for your audience to feel this way when they see your email arrive in their inbox. Furthermore, you want them to be looking for your email, anticipating it. You want your subject lines and email to be so completing and captivating that your audience is looking for an email from you, even when you haven’t sent one out. They should also be looking forward to the next email with just as much excitement and anticipation as they did with the other they just received.

6. Personalize Your Emails

Second to the subject line, your greeting is one of the most important components of your email campaign. Include the individual’s name in the greeting line or a simple “Hello Friend!”. If you’re using Mailchimp you can check my tutorial on how to add your subscribers’ first name to the greeting line here. This makes your subscribers feel like you’re actually talking to them or at least shows that you took the time to personalize the email.

People feel more connected to you when you refer to them by name, and it catches their attention. I know the times I’ve seen it, I did a double take and thought to myself, “That was nice of them”. Of course, people know that you didn’t actually write that email exclusively to them, but it lets them know you put a little extra time, effort, and thought into the email. Also, reaching out and letting them know you care, by using simple phrases like “I hope all is well.”, “I’m so glad to be talking to you today” are great ways to personalize your emails even more. Connecting with them on this emotional level will draw them in and will appreciate you more for it!

7. Study Your Metrics

One of the biggest parts of knowing it your campaign is working is to look at the data. Are people subscribing, unsubscribing, opening the emails, click through on them? These are all metrics you want to be looking at and studying to give you insight into how effective your emails are. If people enjoy your emails, they will be opening and sharing them, as well as clicking through to any links you may have included in them.

On the other hand, don’t beat yourself up over someone unsubscribing every now and then. As long as you’re not getting tens of unsubscribers a day, you’re fine. Sometimes people’s inboxes get overfilled, and they look for ways to minimize the clutter. Unfortunately, this may result in them unsubscribing from your list.  It happens!

Again, its more about the people that want to be on your list and what they’re doing. Are you converting them? Are they engaging you? These are things you want to be most concerned with. In building your email list, you are strengthening your place in whatever market you’re in.

The benefits of a strong email list far outweigh that of a large Instagram or Facebook following.  Social media moves fast, and many times it isn’t taken as seriously as people think it is.  Email is more legitimate, connecting, and consistent, which are all things that people trust and look for.

Do you have an email list? – What are some of the methods you’ve used to build yours?

Listen to the accompanying Branded Bliss Podcast episode below:

 P.S: If you join my email list, you’ll be receiving my free 30-page Building An Authentic Brand Guide + exclusive actionable blog, branding, and design content and tips on a weekly basis. Sign up below:

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Why I’m Loving Periscope & How I'm Using It To Grow My Business

Why I'm Loving Periscope & How I'm Using It To Grow My Business | BlissandFaith.com

Have you heard who’s the new Jan Brady in town? Yep, its Periscope, the awesome social media platform that lets you video broadcast and have a live chat with your followers simultaneously. Now you may be thinking that this is no new concept, since video broadcasting services like Ustream and Google Hangouts and such have been around for years. The thing that makes Periscope stand out is the fact that its connected to your Twitter, because its owned by Twitter, so it makes it really easy to gain a following and community.

Why I'm Loving Periscope & How I'm Using It To Grow My Business | BlissandFaith.com

The Coolness

Another really cool (and pretty) thing about Periscope is the somewhat rating system of giving hearts. Its kind of similar to that of Youtube, with giving a thumbs up, but there’s now thumbs down. You either are loving the broadcast or you’re not with Periscope, and the broadcaster can see you giving the love in real time.

Why I'm Loving Periscope & How I'm Using It To Grow My Business | BlissandFaith.com

I think one of the main perks of Periscope is that its completely mobile, so you’re either broadcasting or watching a broadcast directly from your phone. No need to pull out your laptop or jump on your desktop to interact. I really enjoy the live chat feature of Periscope in that not only can I connect with the broadcaster directly and they can answer me back right then and there, I can interact with everyone else watching the broadcast.

Finding New People

Its an awesome way to find new people to follow, who may be in your niche or a similar one. The integration with Twitter is literally one click across the board, from signing up for the platform, to finding followers (and being found), and posting notifications to it is ridiculously easy. If I’m viewing a Periscope that I want to share, I can do right within the broadcast, never leaving it or skipping a beat. When I go to share, I can tweet the broadcast out to all of my Twitter followers, just my Periscope followers, and even via email by copying the link to it.

Periscope = Business Growth, How?

So, I’ve told you all about why I love Periscope and how awesome of a platform it is, but what I really want to tell you is how I’m going to be using it to support and grow my business. One of the reasons I think that Periscope is so great for business owners is because its an immediate way to interact and reach out to your target market. I love the real time and conversational aspect of Periscope, and its an awesome way to let people know about your products and services, and actually show them that you know what you’re talking about. To me, broadcasts on Periscope are kind of like short, informal webinars that give you a glance into the person behind the brand.

I plan on using Periscope to grow my business by broadcasting more often, which will allow me to share my content, knowledge, experience, and brand as a whole in an entirely new and fun way. It will also further build my following, which means that I’m being found and more eyes are landing on my site, driving traffic to my business. This makes it so easy when it comes to making announcements, launching new products, and keeping my followers abreast and updated on new content on my site.

Scarcity & Insight

The best thing is that I can jump on it any time of the day, and my followers will be able to view replays of my broadcast if they miss the initial one or want to watch it over. Periscope only makes broadcast replays available for 24 hours, so there’s so scarcity built in that make it so that those who are genuinely interested in my content can get it during that time. I’ll be able to look back at my analytics and see who viewed my broadcast and how much they engaged me, whether it was giving hearts or being active in the chat.

The insight I’ll be gaining from broadcasting on Periscope will give me a really good look into what my followers want to see from me. They can tell me right then and there on the live broadcast if they’re interested in a particular topic or product or service. I can brainstorm and get ideas for creating even better content by asking them and getting that immediate feedback. I love the fact that you can do all this on Periscope in such a professional way.

I’ll also be looking at my Periscope analytics, combined with my Google Analytics to get further insight into what my audience is most interested in from me. The more you can look into how people engage your content, the better you know what type of content to create. I definitely want to create more of what people want and are interested in. It basically sets me up to use my time most wisely, creating the content that my audience will appreciate.

If you’re not yet on Periscope, download the app like yesterday and get on it! You can download it in the App Store or Google Play store, depending on your device. Even if you don’t plan on broadcasting, like ever in your life, its a great way to follow people and interact with them. I downloaded Periscope twice  and deleted it both times, because I didn’t see the value in it at the time. It wasn’t until I actually saw those who I follow broadcasting on it and realized that I could directly engage them, that I realized the awesomeness of it.

Why I'm Loving Periscope & How I'm Using It To Grow My Business | BlissandFaith.comIt took me a little while to actually broadcast, but I did and it was really fun. I can’t wait to broadcast more and really use Periscope to its full potential. Although I feel like a pretty earlier adapter, I wish it hadn’t taken me three times of downloading it to my phone to really see the value in it. Thankfully, third time’s a charm and I get to see some of my fave bloggers and business owners on it daily and they get to see me as well.

I’ll be doing a Periscope broadcast on Thursday or Friday, possibly both days, so be sure to follow me so you don’t miss it! You can find me @blissandfaith (same as Twitter) on Periscope. As time goes on, I’ll be ramping up my ‘scopes and you totally should too if you’re on Periscope. By the way, if you’re on Periscope, leave your name in the comments and I’d love to check you on and watch some of your broadcast.

What do you think about Periscope? – Have you used it to engage your followers or those your follow?