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Why Creating a False Sense of Demand is Bad for Business | BlissandFaith.com

Why Creating a False Sense of Demand is Bad for Business

The difference between marketing and being gimmicky I know at some point you’ve seen people do this; create a false sense of demand to sell their product or service. It rarely works, and if anything comes across as scammy, gimmicky, and even braggadocios. If you have a quality product or service, I’ll be the first …

5 Steps for Using Community to Build Your Brand | BlissandFaith.com

5 Steps for Using Community to Build Your Brand

Companies with active communities focused on their products tend to enjoy higher brand credibility, corporate integrity, and customer loyalty. — Entrepreneur.com Here’s a fun fact for you: Did you know that being a part of a community increases your likelihood of success by volumes? If you didn’t know, then you do now. However, you may …