What I Wish I Knew When I First Started Creating Content for My Brand

What I Wish I Knew When I First Started Creating Content for My Brand

Whether you’re just getting started in blogging or content creation, or you’re a veteran old bird like me who’s been doing it for over 8 years, you want to ensure you’re creating content for an audience that can actually find it useful and will find value in it.

The last thing any content creator wants to do is create content for air, i.e. content that not a single soul is interested in. Nonetheless, when we first start out oftentimes this is the main thing we do, and it’s through no fault of our own, so to say, we simply don’t know any better and lack direction.

What I Wish I Knew When I First Started Creating Content for My Brand | BlissandFaith.com

We get excited about a particular topic and want to jump in head first, without a strategy, and without knowing if it’s what our audience wants or needs. :::raises hand::: See the thing is that when we start out creating content, we most of the time know who we want to create it for. Like, we have a general idea of who we want to serve with it and who we think will learn most from it.

However, a general idea isn’t good enough, at least not in today’s online world where there are millions, really billions of pieces of content out there ready to flood our brains with information. This is what you’re going up against every time you publish a piece of content online, and we definitely know this to be true when it comes to social media.

Not only is content being created at an exponential rate, but it’s also being shared at the same rate, and it’s also becoming less relevant the older it gets faster than ever before.

Creating relevant content for your audience is one of the main ways to get around this, and its the one thing I wish I knew when I first started creating content for my brand.

When I say specific, yes I’m absolutely referring to creating content for those in a particular niche or if you already are niching down even more. The more specific the individual is that you target, the more certain you can be that they are finding value in your content. In addition, these individuals often tend to be more engaged and supportive — which is especially important when you want to start marketing and selling to them.

Honestly speaking, the transition from personal/lifestyle/mommy blogger to a business blogger was not one that was as easy as I anticipated it to be.

It also didn’t help that I did it at a time when it was pretty much the on-trend thing to do. Despite this, I was uber passionate about blogging about business and was eager to jump into the world of content marketing. Everyone who was already doing it made it look so easy, and they were booked solid or selling products out of the yin-yang.

So naturally, I followed suit thinking that everything everyone else was doing would work for me. Writing blog posts on similar topics, offering similar types of products and services, and employing similar methods for audience education and outreach, like webinars and online trainings, I thought would either all work for me or that I would be able to easily incorporate into my content marketing/marketing strategy with no problem. This wasn’t the case…at all!

It took me longer than I would like to admit, to learn that you can’t do what everyone else is doing and think that it will automatically work for you and result in instant success — even with hard work.

We all know that there is nothing new is under the sun, but the way in which we approach and carry out things should be because we are all different. It’s all the more reason why copying someone will never get you far.

To be honest, yes I totally took inspiration from those around me in my niche and there’s never anything wrong with being genuinely inspired. Nonetheless, my issue was far from copying, but thinking that the same methods others used to grow their businesses and achieve success would work for me.

Sidenote: there is a difference in being inspired or using something as a model to go off of, but to do exactly what someone else is doing, and seemingly, in the same way, will always leave you steps behind not only them but everyone else in your field. This isn’t in relation so much to the methods that people use, because that’s typically what they teach when offering coaching or a course. It’s more of replicating someone’s content attempting to use their same voice, structure, and tone — or literally copying verbatim the content they produce.

Okay, so now that I cleared that up, let’s dive back into why me trying to apply these same “methods for success” that others in my niche were utilizing and how they didn’t work for me.

Now, I’ll be the first to admit that I’m not one to invest in a lot of online courses or subscribe to a lot of people’s email list. I invest intelligently, which is always what I recommend you do, meaning that I invest in things that I genuinely feel will benefit my business, and most importantly from a long-term standpoint.

When I consider investing in an online course, I think first about the practicality of it, and how I’ll be able to apply the education to get results. It works relatively the same way with joining others’ email lists because the last thing I need is someone filling up my inbox with a bunch of content that I won’t take anything away from.

It’s not personal, I promise, it’s simply business. There are a ton of creatives that I follow who have awesome programs, but I know that the odds of me purchasing it are slim to none, because they don’t align with my personal goals or my business’.

So, fortunately, I can say that I haven’t broken the bank investing in a lot of courses or programs that ended up being a bust for me — and that’s all because of my pickiness. However, when it comes to the free content, that’s where I get in trouble. I’m less picky because when things are free you can consume them indefinitely because there is no limit on it ending like that of which would be in a course or program. It’s the free online trainings, webinars, blog posts, and podcasts that get me.

It’s the free online trainings, webinars, blog posts, and podcasts that get me. If you think about it, they all have something in common: interactivity. Yep, even those podcasts that you listen to are interactive, because many of them ask/require that you take some type of action upon listening to them. In addition, while all of these things are interactive they are also very accessible, entertaining, and can be revisited multiple times oftentimes.

Bet you hadn’t thought it from that perspective, or maybe you have. Either way, the inspiration can really sneak up on you, especially when you’re ambitious.

You hear a great tip here, and read one there, and think to yourself — I can do that, too! And you can but in your own special way. I know it sounds cliche’, but its true.

In business, you have to do things your way, through trial and error and create your own story (brand) that tells other about your business in the most genuine way possible. There is no other way to achieve success in business — no shortcuts — than through hardwork, consistency and diligence. I know we all wish there were, because trust I’ve been trying to find them, and to no avail, I know there’s not.

If there’s anything I’ve learned on my journey of growing a business it’s that I have to tell my story, in my way, and without the safety net of depending on others’ experience (good or bad) to become successful.

Everyone has a different journey, some appear easy, quicker, and as if they require less effort, but that usually means that those people are/have done something right.

I’m sure if it that they’ve worked hard, struggled, and had set-backs like the rest of us, and if they haven’t then I guess we’ll just call that luck. Highly unlikely, but still it could be possible, but that’s something I’ve taught myself not to focus on. It’s not how blessed or lucky someone else is in their business or life because while I’m focused on them, I could be focused on myself and achieving and getting my own.

So, as I wrap up here, the main thing I wish I’d known when I started creating content for my brand, and even before that is to keep my head down, put blinders on focus on myself. It’s nothing wrong with seeking education or information when you absolutely need to — say you’re looking for a specific answer to a problem — but you have to draw the line somewhere, and that’s when you are working in your business instead of on it. I found myself not having drawn that line, and because I didn’t I found myself trying to do a million and one things for my business without a clearly defined focus.

In business, all of your efforts must be focused. They must have a clearly defined reason and dedicated focus, because believe it or not your most successful business owners know this.

It’s the reason why they are ultra intentional about the decisions they in their business, even though it may not look like it. Trust that they are because they know that fly by night, by the seat of your pants decisions oftentimes don’t pay off in the best ways. They usually result in time and money lost, and unfortunately sometimes a lot of it :::raises hand to the time part:::: – fortunately not the money part, or at least too much of it. Either way, they’re both kind of the same thing, so it sucks to miss out on both.

My content should have been strategically thought through, planned out, and been able to funnel my audience into my products and services. It should have been able to build the type of trust to create a thriving community full of raving members ready to support me in my business endeavors, resulting in wondrous biz besties.

These are many of the key things that a successful business owner needs, especially one operating a business online these days. They are majorly what I wish I knew when I started creating content for my brand — thankfully, I know them now, so better late than never, right?


What’s the one thing you’d wish you knew in your content creation endeavors when you first started out?

Let me know on a free 20-min 1:1 Content Audit call + get instant feedback on your current content and actionable tips that you can implement immediately to level up your content and ensure it’s in direct align with your brand’s mission, vision, and values.

Bliss & Faith Free Content Audit | BlissandFaith.com

<span class=5 Steps for Using Community to Build Your Brand & Why It's Essential to the Growth + Success of It" />

5 Steps for Using Community to Build Your Brand & Why It's Essential to the Growth + Success of It

5 Steps for Using Community to Build Your Brand | BlissandFaith.com

Companies with active communities focused on their products tend to enjoy higher brand credibility, corporate integrity, and customer loyalty. — Entrepreneur.com

Here’s a fun fact for you: Did you know that being a part of a community increases your likelihood of success by volumes? If you didn’t know, then you do now. However, you may be a little foggy on why, and that’s totally okay because I was too for the longest time. In today’s post, I’m diving into exactly why you need community in your business and/or blog, and why you need to be a part of one yourself.

The thing is that as much as we think can, we can’t do it all by ourselves. We live in a society, especially as women, where we’ve been programmed to be a ‘one-woman show’. In addition to that, we live in a very selfish society where sharing and helping are few and far between these days.

For some reason, we’ve also been led to believe that we can’t share our secrets and best practices, for fear that someone will take them and capitalize off of them, meanwhile, leaving us to wallow in our failure. These notions are unfortunate and inaccurate and are detrimental to our growth as successful businesspeople.

I’ll admit that it took me a long time to come to this (mature) conclusion. For one, two heads are better than one, so naturally being part of a community is better than going at things solo. We’ve all heard that age-old phrase, and it’s one of the most long-time proven facts in history. As much as we’d like to believe we can go at thing all by our lonesome, it’s better when we involve others’ constructive and valuable feedback and contributions.

In many cases in which people had incredible success, community played a huge role in contributing to it. The reason being, it’s simple; multiple ideas and perspective make things better. They give us options, and the ability to try out different ideas and arrive at the best one for whatever it is that we are working on.

In a community, everyone typically has something valuable to contribute. It builds partnerships and connections that can not exist outside of it, and one’s that are invaluable.

As a mom, I can truly say that it takes a village to raise a child, and much like that, it does so to run a business. Running a business is something you simply can not do all by yourself, no matter how hard you try or want to. You will, inevitably, burn out, lose passion, feel very alone, and worst, overwhelmed. If you’re not seeing a trend here, those are all qualities that no successful businessperson wants to possess.

To tell the truth, business owner or not, no one wants to possess those qualities just trying to get through a normal day of life. You need community for support, stability, and as a place to connect with like-minded others. A community will help you establish yourself, network, and get yourself out there for people to know.

The number one point of an online community is that it be a place where like-minded people engage with each other. — Entrepreneur.com

An essential part of growing a profitable and successful business is being able to connect well with others and bounce ideas off of them. This is one of the main goals of the Bliss & Faith community, and what prompted me to create a Facebook group, the Dream Makers Creative, to serve as a hub for it.

Dream Makers Creative Facebook Group by BlissandFaith.com

My goal in creating the group was to create an engaged and loyal community for creative women and mothers, in which they support, promote, and provide constructive feedback to one another. It goes without being said that this community will be the backbone of Bliss & Faith brand. Furthermore, it will aid in it becoming a strong and well-respected brand, both within my niche and outside of it. This should be your goal as well in being part of a community and creating your own.


5 Steps for Using Community to Build Your Brand:

 

1. Join online communities.

Facebook and Slack groups are great places to start. I, of course, highly recommend my private Facebook group, the Dream Makers Creative (shameless plug). – Try your best to be wherever your target audience already is or others who do similar work as you.

2. Be active on social media.

Online platforms like Twitter, Instagram, and Snapchat are great for becoming part of a community and fostering your own. Twitter chats are great for participating in on a weekly basis, whereas Instagram and Snapchat can be daily.

3. Comment on others’ blogs.

No matter what they say, commenting isn’t dead. The comments area on your blog or even someone else’s is a great place to foster community.

4. Frequent online forums like Reddit or Quora.

Forums have and always will be a great place for finding and fostering community. They’re the one place, outside of in real life, that people seek out to discuss specific topics. The great thing about forums is that they are usually very niched, many times the people participating on them have authority and expertise on whatever the topic of the forum.

5. Attend conferences, meet-ups, and networking events.

In the online world, community extends far beyond the computer, and this must not be forgotten or put on the backburner. If an opportunity comes up to connect with like-minded others in person, take it! Nothing takes the place of being able to physically connect with someone in real life.


 

5 Steps for Using Community to Build Your Brand | BlissandFaith.com

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Are you using community to build your brand? If so, how are you doing so?

Being Emotionally Intelligent In Your Business

Being Emotionally Intelligent In Your Business

We’ve all experienced times when our emotions get the best of us, running a business is no exception to this. The thing is that behind everything business is a real person (or people), so naturally when things happen they affect us personally on some level. As a human being, there isn’t much of a way around this, but there are ways to handle our emotions when it comes to our business that won’t having us reaping the consequences of irrational actions.

Being Emotionally Intelligent In Your Business | BlissandFaith.com

According to Psychology Today, Emotional Intelligence is: 

The ability to identify and manage your own emotions and the emotions of others. It is generally said to include 3 skills:

1. Emotional awareness, including the ability to identify your own emotions and those of others;

2. The ability to harness emotions and apply them to tasks like thinking and problems solving;

3. The ability to manage emotions, including the ability to regulate your own emotions, and the ability to cheer up or calm down another person.


One of the main pieces of advice that my husband gave me and that he lives by is not making emotional decisions about things in life. Many times, emotion decisions are rash, not well thought out, and tend to get us in trouble, because of the poor judgement calls that come along with them. It took me a while to really understand what he meant, and honestly I had to learn the hard way that making emotionally based decisions was plain out a bad idea.

You can imagine how bad emotionally based decisions can turn out from a personal standpoint, but they can be even more detrimental when it comes to business. Operating a business should be approached with logical and strategic mindset, not an emotional one. I’m sharing some tips with you on how to be emotionally intelligent in business; making sound judgement decisions and maintaining your professionalism during times where things may come up that may entice us to act emotionally instead of logically.

While our businesses provide solutions to problems for our target market, our brand stands behind it as a way to connect with them. Our brand is what really gets people interested in our products or services, building trust and in turn garnering support, promotion, and sales. People need to know and trust that the brand they’ve chosen to spend their time, money, and energy on is making good, well-thought, and smart decisions. They need to know that the people in charge are not just flashes in the pan making rash decisions due to fluctuations in the market or competitor actions.

When we’re emotionally intelligent in our business, we maintain consistency. A brand without consistency isn’t a brand, and is a failure waiting to happen. An emotional decision made in business can effect consistency hugely, because it can cause a business owner to jump the gun and implement practices that are not in alignment with the brand. When you’re consistent, every decision you make is in alignment with your brand and the purpose of it. Emotions added into the mix, like with most things, can skew our views and cause us to not look at things objectively, a must in running a successful business.


Emotional Intelligence In Your Business

Be Humble

When we are humble, we’re not boastful about things and we keep the focus off ourselves on our customers. Our clients and customers don’t want to get the feeling that we think we’re better than them, that we’ve somehow arrived and yet they haven’t. We have to keep in mind that one of the most important parts of relationship building is trust and being seen as relatable. If our clients feel they can’t relate to use, they are more likely to seek other solutions to their problems, even if you have it readily available.

Think Before You Speak

Words carry a lot of weight, many times more than actions. You can take back words, no matter how many times you apologize. Thinking before you speak not only keeps you from hurting others feelings, but allows you to take the time to step back and think about if what you want to say is really necessary.

Set Personal Feelings Aside

The old phrase, ‘It’s business, not personal’ isn’t just a common colloquialism, but one that is so relevant in business. A lot of the time we get caught in our feelings when we can’t take constructive feedback or criticism, but an emotionally intelligent business owner doesn’t.

The feedback and constructive criticism that we receive from our clients and customers help us to improve our products and services. Without it, we would not know how to best serve them and produce something that sets up aside from our competition and keeps our target market loyal to us.

Take Time to Make Decisions

A good business owner is one that makes well-thought, researched decisions. One of the biggest mistakes that business owners make, is making decisions too fast. The situation:  You come up with an idea and it sounds absolutely awesome. You think this would be great for my business, I’m going to implement it ASAP.

The issue: You haven’t taken enough time to think about how it will impact your business from both positive and negative standpoints. Although something may affect your business positivity in theory, you have to know if and how it really will benefit it. Does it align with what your brand stands for? How will it best serve your client/customer? – Will they find it useful? Will they appreciate it? Will they understand it? These are just a few of the things you must consider when making decisions in your business, and that is why it is all the more important to take your time in making them.

Get a Second Opinion

Two heads are better than one. We’ve all been told that at some point and its the true, no matter how you shake it. Just because your the sole decision maker in your business, doesn’t mean that there is anything wrong with you running ideas past someone. In actuality, its shows that you have confidence and assurance in your brand, being able to ask for and consider someone’s input.

If you’re too emotionally attached to your business to the point where you feel no one else can offer anything useful to it, you’re making a mistake. It is a strength to seek knowledge and by getting a second opinion, that is exactly what you’re doing.

Pay Attention

As business owners, we have to constantly be paying attention to the environment around us. We mustn’t get too caught in our own goals and achievements that we only focus on ourselves. We need to know what’s going on with our team (if we have one) and especially what’s going on with our customers. This includes knowing and caring about what motivates them and being able to emphasize with that.

Additionally, paying attention to things like body language and tone of voice are important, because it allows us to better communicate with them, further building a relationship. The key to success is being able to connect, knowing human nature, and being able to solve a problem. If we’re not paying attention, it makes it very for us to do a good job serving those we seek to do so with our brands.


Emotional intelligence isn’t complicated, it’s simple, like I said above its human nature. Being smart and objective are at the basis of being emotionally intelligent, however being tactful and compassionate are major parts of it as well. When we keep our emotions in check, it means that we can better respond to the emotions of those we serve. Our business exist to serve, so if we’re not putting our best foot forward in doing so, we’re not doing our jobs.

I believe the goal of most business owners is to do our jobs to the best of our abilities and build a strong, trusting, and legitimate brand. Emotional intelligence plays such a huge role in this, because in being emotionally intelligent, we’re always considering putting the needs of others first. Emotional intelligence in our businesses results in us being smarter, better, and more successful business owners who make good decisions and lead well.


This post is a contributor post for She Owns It . To read my previous contributor posts and more posts like this, head over to SheOwnsIt.com.


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