<span class=Give Your Blog a Spring Cleaning: How to Effectively Conduct a Content Audit + A free content audit checklist to help you do it " />

Give Your Blog a Spring Cleaning: How to Effectively Conduct a Content Audit + A free content audit checklist to help you do it

Spring is here, live and in effect in Georgia and that means I’m beyond stoked to experience some wonderful 80-degree weather. Seriously though, I really ready for the 90-degree summer days, but Spring’s a lovely time of the year, I mean heck I’m a spring baby so naturally, I have an innate love for it.

With that being said, it’s also a great time to hit the reset button on well everything in life because this time of the year every is anew. Even better, spring is an excellent time to get your business in order now that the holidays have passed, tax season is over (yesterday was the deadline by the way), and Q1 is over. More specifically, it’s an awesome time to get your blog and content creation and marketing strategy in order for the rest of the year.

How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com

It seems like a lot of people sleep on this time of the year because things tend to slow down and people want to slow down with it.

The lack of action is super counterproductive because when things slow down, it’s actually the perfect time to get ahead of the game. The reason being is because when things pick back up; school starts back up, the holidays roll back around, etc. the time to get things done becomes extremely limited. When you working in this space of busyness and hustle, you’re bound to miss things or not put your work out there because something has to give, and it always does — and many times it does so unintentionally.

As I digress, when I say to get ahead of the game I mean in terms of business, and setting up and following processes and systems to ensure that you get things done, i.e. content creation. Not to get too deep into it in this post, but in order to set up process and systems, you need a strategy to base them off of first.

Recommended reading4 Systems to Help You Simplify and Create Content Consistently

When you have a solid strategy for your business (or blog), you know exactly the type of content you want to produce and for who. Many of us don’t start off with one when we first start out blogging, and sometimes even in our business especially if we start it on an unintentional whim. This means that over time we will have inevitably created a lot of content (and products, too) that don’t necessarily serve our audience and/or customers in a valuable way.

You’ll know if your content is being deemed as valuable by how it performs, which is the first step I lay out and go into detail about in my content audit checklist which I’ve created as a free resource to help you clean house on your blog by taking a deeper look at the content you’ve already created.

When it comes to content you’ve already created, and knowing whether or not to get rid of it, you need to ask yourself a series of questions:

1. How is my content performing from a traffic standpoint?

2. Is my content organized – can it be easily navigated, read, and digested?

3. How is my content converting across platforms (on your site, email, social media)?

4. Does my content accurately reflect my voice?

5. Is my content error-free (grammatically speaking) with good readability?

6. Does my content contain broken links or inaccurate references?

7. Is my content optimized for search engines (SEO)?

On a basic level, these are the questions you want to ask yourself because they will give you a good overall idea of the quality of your content, and we all know that high-quality content performs best. I included a slew of considerations and tips to help examine your content in my content audit checklist, download it below ??.


How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com

The checklist is based on the exact thought process that I’ve been using for months to clean up my blog. It’s seriously a resource that will help you strategically create content for your audience going forward.

I seriously wish I had started off with a checklist like it or came across one before I got over two years into trying to grow a business. For the longest, literally up until this year I was still creating content that was all over the place. I thought that producing content about everything under the sun in the female creative entrepreneur niche was the way to go. Well, it wasn’t because although I know a lot about a lot in my niche, I was still way too broad in the type of content and products and services I was creating and offering.

For the longest, literally up until this year I was still creating content that was all over the place. I thought that producing content about everything under the sun in the female creative entrepreneur niche was the way to go. Well, it wasn’t because although I know a lot about a lot in my niche, I was still way too broad in the type of content and products and services I was creating and offering.

I will say that before you jump into getting rid of content, you need to have a clear idea of who you want to serve and why. When I became solid on that earlier this year, it made content creation a lot easier and getting rid of old content even more so. There are many ways to become clear on who you want to serve, whether that be doing some introspection and realizing what you’re most passionate about when it comes to creating content, as well as who your most passionate about serving. You can also look at your highest performing content and see if there are any trends within (does it get shared or commented on most?

There are many ways to become clear on who you want to serve, whether that be doing some introspection and realizing what you’re most passionate about when it comes to creating content, as well as who your most passionate about serving.

Look at your highest performing content and see if there are any trends within (does it get shared or commented on most?

You can also look at your highest performing content and see if there are any trends within (does it get shared or commented on most? does it garner a lot of support or feedback?).

This content is the content that is best serving your audience, so it would definitely behoove you to create more of it (as long as you’re passionate about it, otherwise you will get burnt out on creating it). ?

How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com


Schedule a free 20-min 1:1 Content Audit call + get instant feedback on your current content and actionable tips that you can implement immediately to level up your content and ensure it’s in direct align with your brand’s mission, vision, and values.Bliss & Faith Free Content Audit | BlissandFaith.com

What Happened When I Took An Unintentional Break From My Blog & Business

What Happened When I Took An Unintentional Break From My Blog & Business

What Happened When I Took An Unintentional Break From My Blog & Business | BlissandFaith.com

The easy answer: absolutely nothing and I don’t mean that in a good way.

The thing is that when you don’t plan properly for breaks, hiatuses, leaves, etc. you leave room for things to either become very stagnant, stop altogether, implode or collapse. This is why it’s so beyond important to have the proper processes and systems in place so that your business (and blog, if content marketing is a part of your business) can continue to run, even when life takes you by storm.

So what happened to me, shouldn’t have, but I learned a valuable and hard, but necessary lesson from this happening. And the best part that out of this blemish on my life and goals as a small business owner and aspiring entrepreneur, is that it pushed me into a new purpose for my business and the Bliss & Faith brand.

For a long time, I had wanted to make systems and processes the focal point of what I wanted my brand to focus on. I wanted to help fellow mom and bloggers who aspire to run their own businesses or monetize their blogs, set up systems processes that would allow them to do so, all while managing a busy life with a slew of priorities, like spouses, kids, full-time jobs, school, etc. The reason being was because that is a lot like what my life looked like.

However, as much as I wanted to focus on that, I kept teetering back and forth with design and branding (which I absolutely love and will continue to discuss here on the blog) and occasionally discussing the struggles of being a busy, overwhelmed wife and mom. This was because design and branding were, and have always been my safe place. I didn’t have to get too personal with either of those topics to talk in order to educate others on them.

The Struggle is Real

Personally, this is something I’m still struggling with. A lot of the time, I’ve felt so much pressure to share more of “my story”, because that’s I see everyone else doing…or at least all of the big players in my industry. I’d rather focus on the facts, that divulging extraneous information about myself. The thing is though is that you can’t build trust if people don’t know you, people can’t get to know you without you sharing some amount of personal details about you.

No matter the platform; social media, blogging, video (live-streaming or a platform like Youtube), people want to know the person behind the brand. This is all the more reason why platforms like Snapchat and the new Instagram Stories are so popular.

As I digress, my point of saying all this is to say that looking back, I really wish I had better prepared for the unknown and unforeseen things that have transpired in my life over the past year. If I’d had those systems and processes set up when busy or stressful times occurred, my business and blog could have not only have continued to grow, but it could have actually been profitable (which it wasn’t…more on that later).

One of the main reasons that my business wasn’t profitable is because one, I had no products or services offerings for my target market.

Worst off, I had no funnels set up for any of my lead magnets :::face palm::: to lead into any kind of product or service to be profitable. So yeah, basically, I just did not have my business life together. I got overwhelmed by the sheer thought of sitting down at my computer to draft a post. I felt that no matter what I did, there were never enough hours in the days to research, write, and edit posts.

All or Nothing

As per usual when it comes to my personality, I’m all or nothing, go big or go home, so if I can’t do something right, I don’t want to do it at all…even if it’s a dream or goal of mines. This notion applies to nearly everything I do and everything I’ve done in my life thus far, which means, yes, I put an immense amount of pressure on myself, and yes, anxiety ensues because of this. I can honestly say, that a lot of that “overwhelming” feeling lately has really been anxiety.

Nonetheless, it’s easier to accept being “overwhelmed” than disguising the fact that your anxiety-stricken.

For someone like me, who struggles with anxiety; having systems and processes is essential because I also lack discipline. This means that the second things start to go awry, I seek my safe place, procrastination. So for me, anxiety + lack of discipline = procrastination, it’s something I have to work through every day with my blog and business.

One of the main reasons why this is the case is because of the season of life I’m in at the moment. It’s a stressful, yet fun and delightful season full of twists and turns and new challenges every day. That’s what life looks like for me as a wife and mom to two under two.

Adding extra things, like blogging and running a business, to my plate would only make all of that even more exhaustingly consuming, right? You would think, but if there’s one thing I’ve learned from this unintentional break, is that I need those “extra things”, those things that I need to do and pursue to help me feel more fulfilled, and go figure less stressed, overwhelmed, and anxiety-stricken. Yes, I’m talking about that “me-time” or “mommy-time” phenomenon, it’s a real thing…for reals. However, that me-time doesn’t come naturally, or without planning or help.

Big Pill to Swallow

This was a hard fact for me to accept for a long time because for some reason I thought that if things didn’t come naturally (without extra effort that is) that they weren’t meant to be. I’d always subscribed to the philosophy that if something was meant for you, it would flow into your life easily, and at that point is when you put in the hard work.

I basically was like, “why try so hard and push and push, if it seems like it’s inevitable that it’s not working out?”. This was an incredibly lazy mindset, because even if something isn’t meant to come to fruition, it doesn’t mean that you at least shouldn’t try it. – Better to have loved and lost than to have never loved at all, right? Trying, whether we succeed or fail, is how we learn, grow and get better as a whole.

Only when you give it your all, and then realize it’s not working out, is when you should consider going in a different direction.

If something’s not meant to be, it will work itself out and there will be no question as to whether you should continue it or not, not trying at all because you “think” it won’t work is an excuse not to try. Raises hand…guilty! ??

What I’ve learned through all of this is that it takes hard work to start things, maintain them, and make them successful. Nothing great in life comes and stays without hard work.

<span class=Behind the Brand | 4th Quarter Business & Blogging Goals + A Special Announcement! A Look at What I Want to Accomplish By the Year's End" />

Behind the Brand | 4th Quarter Business & Blogging Goals + A Special Announcement! A Look at What I Want to Accomplish By the Year's End

It’s the middle of October already ??…say whaaa??? Yeah! I can’t believe that there are only two more months lefts in the year and 2016 will be here before we know it. October is a super special month for me, because I had my son in October. He will be two on the 22nd, so I’ll be spending some time planning a birthday celebration for him…and enjoying his new baby sister! Yep everyone, I had the baby and she’s a GIRL! I didn’t want to hold out and have you wait until the end of the post, so that’s the big announcement.

Before I jump into all of the ‘behind the brand’ jazz, here are the deets on her birth:

Behind the Brand | 4th Quarter Business & Blogging Goals + A Special Announcement! | BlissandFaith.comI had Éva Madison (pronounced Ava) on September 30 at 11:07 P.M. She was originally due on October 6, but she wanted her own birth month and decided to come about a week early, which was fine by me! The delivery went extremely well…and fast (and natural ??) and we are doing great. Éva weighed in at a solid 7lbs even and measured 19″ long and is just a doll. She’s nursing like a champ and cute as a button. I’m no longer outnumbered, so my husband has his little roll dog and I have a new little gal pal. We feel so blessed and can’t wait to embark on this new adventure as a family of four.


Behind the Brand | 4th Quarter Business & Blogging Goals | BlissandFaith.comOkay, so now with the quarter of the year officially here, its a crucial time for me to make some goals to set myself up for success for the rest of the year and start preparing for next year.

For me, its even more vital that I do so with having a new baby, because my momentum will inevitably slow down as I focus on family and the more personal side of things. The thing is that even though my momentum will slow, I don’t want my consistency to waiver.

Consistency is key, and I want to insure that I’m putting out the same level of quality content, and even better, as I’m putting out now. If you’re received my most recent mailing, I expounded on a previous post I wrote on how to blog when you don’t feel like it. I felt the need to repurpose that post, because it is more relevant to me now than ever. I even updated the content upgrade, so if you’re on my list then you received it too!

I’m so passionate about helping creative souls, who are trying to run a business and blog on limited resources, I need to be able to insure that I’m holding down my front first. The way for me to do this is to set strategic goals, implement systems, and set priorities that will result in growing my business and being profitable.

Here’s how I plan on doing it:

 

1. Stick to a solid editorial content calendar

 

2. Incorporate more multi-media on the blog

 

3. Remain active on social media

 

4. Finish Build Your Best Team e-course

 

5. Create a new email challenge

 

6. Take the Branded Bliss Podcast out of hiatus

 

7. Get back to posting 2-3x/weekly on the blog

 

8. Revamp services to better fit my current business model and lifestyle

 

9. Send out more exclusive and extra content to those on my email list

 

10. Create a new lead magnet for email list signups

I’ll be sharing more on the status of each of my goals over the next 3 months in my weekly mailings.  If you would like to follow along (and grab the Building An Authentic Brand Guide before it goes away — more about why its going away later.) sign up here!

I’m super stoked to be sharing new content and content better geared toward my businesses purpose. As I’ve been on somewhat of a maternity leave, I’ve had a good bit of time to assess where my business is and to reassess where I want it to be. Truth be told, it definitely not where I want it to be, but I know why and that’s the most important thing in pressing forward and getting it there.

Sometimes we have to be stopped in our tracks by life (in my case a pregnancy, new baby, and everything else that life has thrown at me lately) for our purpose for what we want to accomplish to become clear. Previously, I  thought I needed to do what everyone else was doing in my niche, but when I wasn’t getting results, I kept wondering why. Well, now I realize that it isn’t meant for me to be doing everything everyone else is doing.

I’ve had time to stop and think about how I can best run my business so that it fits my lifestyle better. This was something that I didn’t take into consideration before. Offering design, branding, and one-on-one coaching services were the things that I saw everyone else doing that I thought I should be doing too, in order to be successful. Well, those things don’t exactly fit into my lifestyle. What I am passionate about (and have always been since I was a child) is teaching, and I know I can better help people on a larger scale by offering more community based services and products, like courses. I don’t know why it didn’t occur to me sooner, but sometimes our judgement and even creativity can become clouded when we act too hastily or aren’t keeping our eyes on our own paper enough.

Putting my head down, analyzing my business, and brain dumping has been the things that have helped me to determine the direction I want to take my business, the goals for it, and again…a much more clear and defined purpose. Purpose is one of the main components of a brand, and without it, you don’t have much of a brand. Knowing who, why, and how you will serve is so important when it comes to your brand resonating with others and them in turn supporting it.

You need both a sense of community and knowledge of how to best serve it in order to garner trust and build a successful brand, which in turn will result in a productive and profitable business. This is my goal goal going forward; to build a community in which fellow creative souls can learn how to run a productive and profitable business.

I’ll be creating products specifically for those that want to run their business better and for those who want to create a business from the start that is productive and profitable. I also want to my community to know that despite where you’re at in your life, that you can do it, you can own your own business. I’ve had to run my business on limited time and resources and it is possible, and not only do I want to take others on my journey of growing my business, but I want to especially help those who are in a similar situation start and grow their businesses.

RelatedWhy You Should Diversify Your Service Offerings

In addition to helping fellow creative souls with entrepreneurial endeavors, I want to help those who simply want to blog better.

I started blogging in my senior year of college, back in 2007. That means, if I do the math correctly, that I’ve been blogging for a grand total of 8 years. More specifically, I’ve been blogging consistently for 3 years and earning an income, creating a community, and gaining a following for almost 3 years. I started off chronicling my pregnancy with my son and talking about my journey in becoming a mother. In March of this year, I transitioned away from the mommy blogger/lifestyle niche to the creative business/entrepreneur and design niche.

One of the reasons I rebranded was because I was no longer passionate about what I was blogging about, and I found myself blogging about everything else under the sun in addition to motherhood.  I found that I could better serve my audience by writing about what I was interested in and wanted to teach and share, versus what was going on in my life at the time. Recently, I’ve found a way to still incorporate some personal things about what’s going on in my life (typically shared with my email list community) with my business and blogging strategy posts.

Related:  Sometimes Its Just Time Pt. 1 | Sometimes Its Just Time Pt. 2

Its taken several months for me to figure out a way to do in which I’m comfortable with, but nonetheless I’m happy to be showing a bit more of a human side of myself again. It feels great to be able to share things I’m passionate about on the business side and personal side again with my audience. If you struggle with this yourself, no worries, you’re in the right place for getting the resources to help you overcome it.

Telling your story and striking the balance between how to share personal stories with business insight can be difficult, especially when you’re new to doing so or don’t have a defined target reader. This is all the more reason it’s so crucial to know whom you want to serve, in addition to how and why. I’ll be sharing lots of strategies in the future for how to determine this, so keep on the lookout!

Related: Best Practices for Blogging for Your Business | Why I Hold Back & How I’m Working Through It


To be honest, I have way more than ten goals for my brand for this quarter and remainder of the year, however accomplishing goals can’t be done in one day.

I’m taking a step by step approach so that I can insure I dedicate the proper time and effort into accomplishing them. It helps to have a few strategic goals, rather than a lot of broad goals. In running a business, I’ve realized that broad goals, and even a broad mindset doesn’t exactly results in positive or successful results. Being strategic and having a legitimate strategy in place is what actually gets you where you want to be.

RelatedBusiness Growth: Slow & Steady Wins the Race

Let’s hear it!

What are your goals for the rest of the year? – Do you have a specific strategy in place for your brand?


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