Providing an easy and straightforward way for visitors to your site to sign up for your newsletter or follow your blog via email is essential in building your audience and community.
If you read my 7 Easy Ways to Grow Your Email List post, then you already know that growing your email list is going to be the backbone of growing as a blogger or successful business owner. With how fast social media changes and grows, you definitely want to have a stable method in place to connect with your audience consistently.
Today, I’m sharing one way you can foster growing your blog or business through having email opt-in bar on your site. An email opt-in bar is a bar on your site, either at the bottom or top that allows visitors to opt-in to subscribe to your email list, offer, or even follow you on a particular social media platform. As you can see on Bliss & Faith, I have my bar at the bottom, which I explain in the video.
This makes it super simple for visitors to sign up to receive my free Assessing & Defining Brand Worksheet. In the past, I’ve used opt-in bars for many different reasons, but by far this method has been the most effective and the one I see the most conversions from. Whatever reason you choose to have an opt-in bar for, its a great way and non-distracting way to convert visitors to subscribers. Plus, unlike many unsightly and unappreciated pop-ups, you’re not shoving your offer in the faces of your visitors or forcefully asking them to follow you on a social media platform.
To get your opt-in bar set up, you can follow along in the video tutorial below and you’ll have yours set up in just minutes:
If you need help installing or customizing your opt-in bar to match your site’s branding, I’m more than happy to help! Reach out to at firstname.lastname@example.org.
Do you have an opt-in bar on your site? – What has been your favorite way to use it?
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