Spring is here, live and in effect in Georgia and that means I’m beyond stoked to experience some wonderful 80-degree weather. Seriously though, I really ready for the 90-degree summer days, but Spring’s a lovely time of the year, I mean heck I’m a spring baby so naturally, I have an innate love for it.
With that being said, it’s also a great time to hit the reset button on well everything in life because this time of the year every is anew. Even better, spring is an excellent time to get your business in order now that the holidays have passed, tax season is over (yesterday was the deadline by the way), and Q1 is over. More specifically, it’s an awesome time to get your blog and content creation and marketing strategy in order for the rest of the year.
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It seems like a lot of people sleep on this time of the year because things tend to slow down and people want to slow down with it.
The lack of action is super counterproductive because when things slow down, it’s actually the perfect time to get ahead of the game. The reason being is because when things pick back up; school starts back up, the holidays roll back around, etc. the time to get things done becomes extremely limited. When you working in this space of busyness and hustle, you’re bound to miss things or not put your work out there because something has to give, and it always does — and many times it does so unintentionally.
[Tweet “Lack of action is one of the most counterproductive things you can do when things slow down.”]
As I digress, when I say to get ahead of the game I mean in terms of business, and setting up and following processes and systems to ensure that you get things done, i.e. content creation. Not to get too deep into it in this post, but in order to set up process and systems, you need a strategy to base them off of first.
Recommended reading: 4 Systems to Help You Simplify and Create Content Consistently
When you have a solid strategy for your business (or blog), you know exactly the type of content you want to produce and for who. Many of us don’t start off with one when we first start out blogging, and sometimes even in our business especially if we start it on an unintentional whim. This means that over time we will have inevitably created a lot of content (and products, too) that don’t necessarily serve our audience and/or customers in a valuable way.
[Tweet “When you have a solid strategy for your business (or blog), you know exactly the type of content you want to produce and for who.”]
You’ll know if your content is being deemed as valuable by how it performs, which is the first step I lay out and go into detail about in my content audit checklist which I’ve created as a free resource to help you clean house on your blog by taking a deeper look at the content you’ve already created.
[Tweet “You’ll know if your content is being deemed as valuable by how it performs.”]
When it comes to content you’ve already created, and knowing whether or not to get rid of it, you need to ask yourself a series of questions:
1. How is my content performing from a traffic standpoint?
2. Is my content organized – can it be easily navigated, read, and digested?
3. How is my content converting across platforms (on your site, email, social media)?
4. Does my content accurately reflect my voice?
5. Is my content error-free (grammatically speaking) with good readability?
6. Does my content contain broken links or inaccurate references?
7. Is my content optimized for search engines (SEO)?
[Tweet “Learn the 7 questions you need to ask yourself when it comes to performing a content audit on your blog.”]
On a basic level, these are the questions you want to ask yourself because they will give you a good overall idea of the quality of your content, and we all know that high-quality content performs best. I included a slew of considerations and tips to help examine your content in my content audit checklist, download it below ??.
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The checklist is based on the exact thought process that I’ve been using for months to clean up my blog. It’s seriously a resource that will help you strategically create content for your audience going forward.
I seriously wish I had started off with a checklist like it or came across one before I got over two years into trying to grow a business. For the longest, literally up until this year I was still creating content that was all over the place. I thought that producing content about everything under the sun in the female creative entrepreneur niche was the way to go. Well, it wasn’t because although I know a lot about a lot in my niche, I was still way too broad in the type of content and products and services I was creating and offering.
[Tweet “Grab my free Content Audit Checklist and get the life of your content all together.”]
For the longest, literally up until this year I was still creating content that was all over the place. I thought that producing content about everything under the sun in the female creative entrepreneur niche was the way to go. Well, it wasn’t because although I know a lot about a lot in my niche, I was still way too broad in the type of content and products and services I was creating and offering.
I will say that before you jump into getting rid of content, you need to have a clear idea of who you want to serve and why. When I became solid on that earlier this year, it made content creation a lot easier and getting rid of old content even more so. There are many ways to become clear on who you want to serve, whether that be doing some introspection and realizing what you’re most passionate about when it comes to creating content, as well as who your most passionate about serving. You can also look at your highest performing content and see if there are any trends within (does it get shared or commented on most?
There are many ways to become clear on who you want to serve, whether that be doing some introspection and realizing what you’re most passionate about when it comes to creating content, as well as who your most passionate about serving.
Look at your highest performing content and see if there are any trends within (does it get shared or commented on most?
You can also look at your highest performing content and see if there are any trends within (does it get shared or commented on most? does it garner a lot of support or feedback?).
[Tweet “The more clear you are on who you want to serve, the easier it is to create content for them.”]
[Tweet “Serve your audience best by creating content that is actionable, helpful, and valuable.”]
This content is the content that is best serving your audience, so it would definitely behoove you to create more of it (as long as you’re passionate about it, otherwise you will get burnt out on creating it). ?
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[Tweet “Conducting an audit on your blog? This checklist is the one resource to help you do it most effectively.”]
