How I Reclaimed My Passion for Web Design Through Branding

How I Reclaimed My Passion for Web Design Through Branding

I absolutely love web design! For the past few months, I’ve taken a break from it, however. I needed to pull back to focus on my rebrand and creating high-quality, valuable content for my new space. While I would have loved to have been able to balance it all, something had to go and it was web design.

How I Reclaimed My Passion for Web Design Through Branding | BlissandFaith.com

Designing premade themes and doing custom web design and development exclusively for the Genesis Framework (aff link) was awesome, but I struggled to find my own real aesthetic and style in doing so. When I first started designing premade themes, I took inspiration from everywhere and so I felt my designs ended up not looking unique and too much like those in the industry. The last thing I want to be known for is biting off of someone else’s style and aesthetic, when I feel so passionate about design and developing my own. Those feelings of feeling fraudy and like an imposter severely held me back. It took for me to pull away, rebrand, refocus, and decide where I really wanted to take my businesses to come to terms with how I was feeling. I came to the conclusion that I had to let something go in my preexisting business and focus it back on what the original intent for it was a graphic design boutique. I pulled all of the web design and development aspects from it because I felt it wasn’t a good fit. The one thing that helped me reach this conclusion was me rebranding New Mama Diaries to Bliss & Faith.

Those feelings of feeling fraudy and like an imposter severely held me back. It took for me to pull away, rebrand, refocus, and decide where I really wanted to take my businesses to come to terms with how I was feeling. I came to the conclusion that I had to let something go in my preexisting business, and focus it back on what the original intent for it was, a graphic design boutique. I pulled all of the web design and development aspects from it, because I felt it wasn’t a good fit. The one thing that helped me reach this conclusion was me rebranding New Mama Diaries to Bliss & Faith.

How I Reclaimed My Passionate for Web Design Through Branding | BlissandFaith.com

As I was taking myself through the rebranding process, I realized that web design and development made more sense to be a part of Bliss & Faith, rather than Sweet Face Studio. The reason being is because I enjoy creating custom and unique things that can serve a specific purpose for business. The thing is that I love being a part of defining that purpose, I love being a part of the whole process from start to finish. Its the one thing that made rebranding to Bliss & Faith so fun.

In doing so, I found that I was still passionate about web design and development, but more from the standpoint of branding. I’ve always been a ‘full story, behind the scenes’ kind of girl. Someone buying a premade theme of mines and taking it and running just wasn’t enough. I wanted to know the story behind the business and how their branding encompasses the theme. This led me to have more of an interest in helping to create brand identities, rather than just create one component of it.

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I take my hat of to all of the designers and developers that offer premade themes, because they are offering a great option for those who can’t quite make the investment in a custom design. I just know for right now that I would rather focus on custom work, seeing the entire branding process all the way through. Its what’s right for me and my business at this time. However, this is not to say one day that I won’t ever offer premade themes again, because I haven’t completely taken doing so off the table. One of the most important parts of running a business having the ability to effectively decipher what to offer and what not to offer. Another important part is to be able to solve a problem that already isn’t being solved. There are a ton of other premade designers out there, even more so in the feminine design aesthetic niche. While, yes I can create themes in my own unique way, if they aren’t really doing anything different than what’s already out there then there isn’t really a clear purpose for creating them. I love being able to create something exactly for an individuals needs, which is why I love branding and brand identity design.

When it comes to branding, everything about it revs my engine. I love the critical and analytic thinking that it requires. As a business minded person (and someone who hold a business management degree) it allows me to think through and be able to solve a problem through a process. Business is all about processes and its what I’ve always loved about business. In being an entrepreneur, I afford myself the opportunity to be able to create the processes, instead of having to follow pre-established one. Its the best of both worlds, because not only do I get to use my left and right brain, I’m able to help take someone’s business to the next level. I’m able to educate other’s on the process as well, by sharing those experiences of helping others here on my blog. Additionally, I’m able to create content to help other like business owners in their quest to help others and succeed.

Enlightening

There’s nothing more enlightening than getting to know yourself and your true passions, and knowing that those same passions can help others. Its been quite a journey for me reaching this point, and I definitely did’t reach it overnight. Its taken me months to dig deep, let go and start new. I can honestly say that its still not the most comfortable place to be in, because I’m used to certainty. I’ve realized as an entrepreneur that certainty and it don’t always exist in the same world. I know that all the passion in the world can’t make my business successful without having some real business sense.

Obtaining business sense is what has allowed to both define and expand my offerings and realize that the things I love to do still have a place in those offerings. I’m so glad that I know how to develop and design websites, because it helps me with part of the branding process. It honestly makes me a better brand identity developer, because I’m able to know exactly who my target client should be, because I now know my style and aesthetic better. I’m confident that when I design now, that I’m doing it for someone who I know understands my aesthetic, appreciates it, and that it fits their business.


Listen to more about this topic on the Branded Bliss Podcast!

 


Have you ever lost your passion for something and then gained it back? – What prompted it and what steps did you take to get it back?

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Why Design for Squarespace is Now Included In My Branding & Design Services

Why Design for Squarespace is Now Included In My Branding & Design Services

Why Design for Squarespace is Now Included In My Branding & Design Services | BlissandFaith.com

As a designer in today’s modern world, its so important to stay abreast of new things. As comfortable as it is to stay doing the same old thing that you know works, doing so can hinder growth and success. Up until recently I did all of my web design (both custom and premade) on the Genesis Framework. Its the industry standard for sites on the self-hosted WordPress platform and a great framework to build themes on. There are so many great things about the Genesis Framework, including the helpful community that it has. The possibilities of the type of sites you can create with it are endless, because it really is a robust piece of technology. However, I’ve realized that there are other great and more affordable options out there that may be just as good or better fit for my clients. For this reason, I’ve decided to start offering Squarespace design services and offering Squarespace as an option to have sites built on in my branding packages.

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Refreshing, Simple, & Clean Design

I’ve been a big fan of the clean and modern aesthetic that Squarespace offers for a while now. Being a developer on the Genesis Framework for so long, in which you can make a theme so robust (and cluttered), Squarespace is quite refreshing to me. The designs aren’t too bare to where its hard to tell where to add to it, but they’re also somewhat limiting in that you can only add so much, keeping it clean and minimalist. Designing on Squarespace will benefit my business in so many ways, because its not only an additional offering to my clients, but makes me a better designer on both platforms. I can take that same clean, modern, minimalist aesthetic and create on both platforms, focusing on content and copy in the branding and design process. This is the one thing I really like about Squarespace, is that there is a huge focus on content versus Genesis being more focused on design. I have a better idea of how to incorporate both for my clients, because I’ll be creating on both platforms and learning and taking things from each one to give my clients the most optimal site for their business.

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More Options for Clients

While exclusivity is great, its even better to be able to provide options to my clients. Additionally, I can use the vast skillset I obtained with designing on Genesis in designing with Squarespace. I’m so excited to be able to use my skillset in a new way that my clients can benefit from. The great thing is that no matter what platform a client is on, they can easily switch from one to the other at a later time. And you can guess that I’ll be right there to help with that migration all along the way. That will be another addition to my services that I’ll be offering soon, so definitely stay tuned for that as well! As I digress, however, I love that Squarespace offers a free two-week trial before you have to completely commit to it. Another really impressive thing about Squarespace is that is relatively affordable, with the hosting already built in.

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Affordable, All-Inclusive Pricing

Squarespace offers three different packages priced at $8, $16, and $24 a month (billed annually) and the packages come with a custom domain, ecommerce integrated, and 24/7 customer support. Its all in one place for clients, which makes the entire process of managing a website super simplistic. Squarespace is great for a newbie or non-tech savvy person who wants to blog or operate an online business.

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Easy to Use & Intuitive

The learning curve with it is a lot less than that of WordPress and Genesis.  I know that in working with clients in the branding process using Squarespace, that my turn around time would be faster than that of a WordPress/Genesis site. This is another reason that it’ll be so awesome to offer design work on both platforms. For clients that want or need a fast turn around time for getting their businesses and sites up and going, they can choose Squarespace. On the other hand, for clients who need a more robust site or have more time on their hands, they can choose a WordPress/Genesis Framework site. Its all about the needs of the client, and by offering more options it allows them to able to pick what is best for them. When a client can easily decided what’s best for them, it makes it easier on everyone. A more definite timeframe can be established, as well as design needs and elements for their brand through deciding between the two platforms.

The Final Push

Although I had been thinking about offering Squarespace as an option in my branding and design services for a while I felt a little daunted taking the leap.  Attending Mariah from Fempreneur.co and Jenna Soard from You Can Brand, 5 Must-Have Email Opt-Ins To Turn Your Squarespace Site Into A Conversion Machine webinar this past weekend really solidified my confidence in working with Squarespace.  It was amazing to learn even more about what Squarespace could do and how robust it really is.  I’m excited to expand on my offerings with using Squarespace, because this is just the beginning of a brand new line of services (and some products) I’ll be offering as I continue to build Bliss & Faith.  Can’t wait to share more with you very soon!


If you’ve been on the fence about starting a website or blog, Squarespace is a great and intuitive platform to get started on.  I would love to work with you on getting set up or even moved over if you already have a site and are looking for a fresh start and look.

Let’s Get Started!

 

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