<span class=What Exactly Is Copywriting? An Explanation & The Importance of It" />

What Exactly Is Copywriting? An Explanation & The Importance of It

You may have been seeing the term copy or copywriting buzzing about lately and wondered exactly what it was. Up until my rebrand in March, I wondered the same thing, so don’t feel too out of the loop! It was the first time I’d even heard of the term, much less understood what it meant and how it’s used. Well, I’m serving up for you today, an explanation of it and the importance of it.

What Exactly Is Copywriting? | BlissandFaith.com

As I began to research what copywriting was, I was introduced to an entirely new niche of creative experts that I never knew existed. These individuals are the one’s responsible for transferring simple words into compelling language. This compelling language is what resonates with you and makes you feel as if you can relate to someone when you visit their site, more specifically their about or services pages. If you’re thinking about offering products or services, you definitely want to ensure you have good copy, because without it you risk your target customers or clients not fully understanding what you offer.

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. – Copyblogger.com

In order for copy to be effective, it must contain 4 key elements:

1. A strong, compelling headline is critical

2. Immediate focus on the benefit to the reader

3. A promise to the reader that you later fulfill

4. Specific proof

Related readingHow to Write Powerful Post Headlines That Increase Your Traffic

In addition to your copy containing those four crucial elements, its needs to be structured to be persuasive. For starters, it needs to be clear, concise, and simple. You don’t want your copy to be over complicated or hard to understand. It should speak directly to your target audience and resonate with them easily. They should walk away feeling engaged and motivated to come through on whatever call-to-action you have put out there.

What Exactly Is Copywriting? | BlissandFaith.comI have been through countless versions of what I thought was effective copy here on Bliss & Faith, only to realize that none of it was resonating with my target audience. It lacked strategy and structure, and therefore no one engaged it. Copy is never set in stone, but you should strive to make it as effective as possible so that it can actually convert. If your copy isn’t converting, you need new copy. I realized this a few days ago when I went back through the copy on my home page and about page and came to the conclusion that it was entirely too convoluted. As specific as I’d tried to make it, it was still too broad and speaking to far too many. Much less, it wasn’t letting visitors clearly know the purpose and why of Bliss & Faith. It’s still a work in progress, because I’m not a professional copywriter, however in writing my new copy I followed a set of guidelines that I had not previously done.

The guidelines I followed were:

1. To focus on my ideal visitor/reader

2. Have a compelling main idea and main purpose

3. Be super specific

4. Make an offer

5. Show how I will fulfill the offer

Number five is the one that I focused on the most, because one of the major focuses for my business and blog is to teach, which is how I show benefit. Copy serves to show people the benefit of a particular call-to-action, product, or service. I needed my copy to show the benefit of what I offer versus only the features of it.

The features don’t tell potential clients or customers enough, they don’t reach them on an emotional level like conveying the benefit of an action does. It’s one of the hardest things about copywriting to me because it’s much easier to list out the features of something, rather than trying to emotionally connect with an audience. This is one reason why it’s so important to really know your target client or customer. They are who you’re actually writing copy to.

When your copy accurately speaks to your target audience, it should:

1. Make them feel; speaks to a feeling that’s already there and doesn’t force one on them

2. Speak to what really matters and their time, troubles, and objectives

3. Foster feelings of a personal connection with what you’re offering

4. Assure them that you’re going to provide them with exceptional service

5. Show your value and what they hope to achieve in it

6. Show them that your efforts are genuine.


One thing to keep in mind when it comes to writing copy is that it takes time to measure, improve, and track. It is more of an art, rather than a science, so testing it out is a must! If you’re not testing your copy or paying attention to the fact that it’s not converting, this in and of itself is your first mistake in not having a profitable business. As entrepreneurs, we must always be paying attention to what works and isn’t working when it comes to our businesses.

As much as I wanted my previous copy to work (because I liked what it said so much), it wasn’t converting and at the least garnering any real interest. The fact that it wasn’t converting meant I wasn’t making any money, hence my business not being profitable. When we don’t have a profitable business, we aren’t motivated to keep them going. We pretty just have an expensive, time-consuming hobby at that point.

I had one of two choices to make: shut everything down or so some examination and rewrite my copy. I chose the latter because I’m so passionate about teaching fellow creatives how to run their business better, as well as blog better for them.
If you find yourself in a similar scenario, don’t give up! Take a step back to examine who you are really talking to and what you’re saying. Does it speak to them? Evoke an emotion response? Make them an offer they can’t refuse? If it’s not doing at least those three things, then it’s probably a good idea to get some new copy. If you don’t feel like you can effectively write your own copy, you can always hire a copywriter. They can be quite an investment, but once you’re making the money in your business that you dream of making, it will make it well worth it.

At the end of the day, you should simply speak to your reader as if you’ve been where they’re at, naturally and authentically. If you can let them know that you understand and can empathize the place they’re in and help them get out of it, you’re golden. Copywriting is about remembering that people are human and that you’re not a commercial. It’s not salesy or scammy, because you’re providing a valuable product or service that will make their dreams come true or help them achieve their goals and aspirations.



Listen to more about this topic on the
 Branded Bliss Podcast!

So tell me!What do you think of the copy on your site? Does it compellingly speak to your audience?

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<span class=Finding Your Own Style Avoiding the Copycat Effect" />

Finding Your Own Style Avoiding the Copycat Effect

Copying and unoriginality have been two topics that have honestly been addressed so much lately, that you can’t turn your head without hearing someone talk about their frustration with it. I’ve addressed it here on the blog several times, with writing helpful posts about community, competition, inspiration, and authenticity, but I strayed from calling it was it is:  The Copycat Effect (which I affectionately call it). One reason is because its one of those things that has an automatic negative connotation to it, no matter how to try to spin it. Whether intention or not, people simply don’t take very kind to being imitated.

Finding Your Own Style • Avoiding the CopyCat Effect

When you call someone a copycat straight up or let off just a little that you’re classifying them as such, its a pretty strong statement to make. Even more so, it can be seen as hypocritical, because nothing in the world is original and everyone is has been inspired by someone at some point. For example, when you think about celebrities, we constantly see them and can’t help to be influenced and inspired by their style, demeanor, and talent. Are we wrong for this? No, not necessarily, but our time could be better spent coming up with our own style and refining our own talent.

Superfan Syndrome
BeyonceTaylor

Is someone who’s a super fan of Beyonce or Taylor Swift, and love their style a copycat, because they go out an find the exact same (or similar) dress, shirt, or jewelry that they were in a video or at an appearance? No one says anything when it comes to those types of things, because I take it people are more comfortable with celebrities being copied than “regular people”. I take it that it’s because it feels less personal, since we don’t know these celebrities, in addition to there being unspoken rules about how the sole purpose of a celebrity; someone who promote things and influences people to buy them.

Many creatives feel as if its a personal attack whenever they see someone imitating them or doing something similar. I honestly don’t think that many of these “imitators” have any real malice in their heart, but are simply trying to learn and find their way. I take it more as they just don’t know where to start, because I’ve been in that position before.

Its like when we learn something in school, in that we are taught it the same in class, and reproduce it the same until we perfect it and add our own flavor to it. If anyone has every looked at a bunch of five year-old’s handwriting, they all pretty much look the same. However, by the time someone is about 7 or 8, they defined their own style of penmanship, that for the most part will get better over the years and be unique to them. Similar to fingerprints, no two people have the same handwriting. You can try as hard as you can to duplicate someone’s handwriting and it will never happen. Its the same thing with anything that is unique to us, including our creative skillset. No matter how much you try to copy someone, your results and theirs will always be completely different…even if they appear to be similar. Unless you’re literally sitting beside the person tracing their every move, their is no way you can duplicate their style exactly. Even if you were to do this, the odds are still extremely slim that the two pieces of work would be identical.

Not Wasting Time & Addressing Your WHY

There is really no purpose in spending so much time trying to be like someone, because they appear to be popular or successful. What worked for them probably won’t work for you, because we all have different faits and paths that our lives are supposed to go on. A lot of people’s success comes from being in the right place at the right and luck. Its just how it is! It may not be in the cards for you to do what they’re doing, because you have another path to travel. If you’re having to copy someone to do something you want to do, you should probably ask yourself if you really should be doing it. When we’re meant to do things, they come naturally without us needing to constantly look to the outside for lots of guidance or inspiration. This is the time when you really have to address your WHY.  

Are you doing things because:

1. You see others doing it? – If everyone jumped off a bridge would you?

2. Your only motive is to make money? – you have to have more of reason than this

3. You’re jealous or envious? – never gets anyone anywhere


If you answered yes to any of the above, you most likely need to rethink whatever you’re doing or trying to do.  

Do things because:

1. You’re passionate about them. – your main driving force

2. You truly believe in them – this is a good space to start

3. You want to share. – an even better place to start

4. It makes you feel good and have a since of accomplishment. – can be viewed as a good or bad thing, mostly good though

5. You can do them without a lot of push and pull. – there should be little resistance at hand


If you’re having trouble figuring out where to start, the best place to find help is from a coach or mentor. The time you spend copying someone could be better spent consulting with an authority on what you’re trying to do. In addition, as perfect and successful as people make themselves look these days, most of the time they really aren’t. Making yourself look better than what you are is just another tool people use to attract, so as a business owner many are just faking the funk. Its nothing wrong with this, but unless you see someone’s financial statements, you really don’t know how successful (financially that is) that they are.

Happenstance

No smart business owner, especially a freelancer is going to put themselves out there are as a complete failure, even if they’re failing. While it may look like they have all the clients in the world and a huge following, you don’t know what is really going on behind the scenes. They could be an emotional wreck, have a disorganized business, or have connections to resources that you would never have access to. So all that time you’re spending copying them, you don’t know what it is that has really made them so “successful”. You have to understand that many are using the content marketing tactic of storytelling and its nothing new, or anything wrong with it. The disclosing of their failures, showing your their process, and giving you insight into their business is being done for a specific reason, to connect and build trust, but in a limited capacity. There is always a legitimate reason behind people do things; nothing is done by mistake or happenstance in the world of business.

You will never have the same story, process, or insight as someone else. All you can do is learn from them and apply the principles of what they share to your business if they are actually applicable to it. The thing is, if you don’t know where to start, how will you know how to apply said principles? Catch my drift here?

When you start from a place of authenticity, you have a clear idea in mind of your goals and mission. You also know if a particular practice or principle will be applicable to your business or not. The last thing you will need to do is look to others for inspiration, therefore positioning yourself as original and focused. Your confidence will show through when you’re being original and focused which further results in you producing your best work.



Listen to more about this topic on the
 Branded Bliss Podcast!

Have you ever fallen victim to the copycat effect? – What are some of the ways you foster originality and authenticity in your brand?

Need help finding a place to start, addressing your why, or creating an authentic brand? I’d love to help!  Reach out to me today to see how. 🙂

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Overcoming Feelings of Doubt & Discouragement in Business

Overcoming Feelings of Doubt & Discouragement in Business

All too often those feelings of doubt and discouragement plague us bloggers and creatives.  Human nature works against us everyday, in addition to the rest of the world with it comes to feeling less than enough.  Everywhere we look there’s someone doing better than us, someone hating on us, and someone on the come up that appears to be a threat to us.

Overcoming Feelings of Doubt & Discouragement in Business | BlissandFaith.comAs a creative entrepreneur, I’ve experience each of these feelings at some point.  I see plenty of other established creative entrepreneurs who appear to have it all together all the time.  Especially in the perfect world of Instagram, full of pretty desktops, beautiful inspiration boards, and overall gorgeousness its so easy to feel like you just don’t make the cut.  I’m sharing a few ways you can work through feeling these emotions, how to turn them into productivity, and how to guard yourself against them.

  1. Limit your time on social media  

    Don’t spend day in and day out scrolling through timelines or feeds looking at what others are doing. Enjoy doing this at allocated times, especially if you use social media to promote your product or service. However, don’t get so caught up and fall into the rabbit hole of social media. This takes valuable time away from your business and focus.

  2. Realize that most everyone’s been where you’re at 

    Most people don’t have instant success, so that very person you’re looking at and comparing yourself to most likely felt the same way you feel…and not that long ago. If you were to ask them, they’d probably tell you that they spent many day and nights feeling the same way.

  3. Shift your focus

    Concentrate on your business and not everyone else’s.  Who cares if you’re the little guy right now?  If you’re truly passionate about what your doing and its in your heart, you will grow and be successful.

  4. Be your own cheerleader

    No one will cheer you on like yourself.  Don’t look for other’s approval and support of your product or service, and use it as a determinant of how successful you are.  Yes, community is important, but it takes time to build.  If you’re passionate and authentic, it will resonate with others and they will support and promote you…in due time.

  5. Patience is everything

    I speak very honestly and frankly when I say I’m a hugely impatient person.  When I have an idea, I expect to put it into action and it immediately hits the masses.  My ambition gets the best of me, and because of that discouragement soon follows when I don’t see that instant success.  Like the old saying, ‘anything good is worth waiting for’.  Keep those ambitious thoughts and excited emotions in perspective, and use them to drive more energy into your product or service.

  6. Content is king, shove comparison out the window

    The story, your story, behind your product is most important.  Looking at someone else’s story and thinking that yours isn’t compelling or garnering enough will only foster even more feelings of doubt and discouragement.  Tell your story, let it be your story and as long as you’re honest and you have heart behind your brand, people will respect that.  You don’t need to pull on heart strings to have a story, be yourself.  If you have a happy, uplifting story, share it and why its a part of your brand.  You just may lift someone’s spirits, and that someone may be a potential client or customer.

  7. Where you invest your time, is where your results come from

    Make sure you’re investing your time on your brand and business, and improving it.  If you invest so much time into to someone else’s, then you might as well be working for them.  If you find yourself frequenting someone’s site more than you need or spending too much time following their every move on social media, your focus will not be on you, but them.  That time you spend following them, could be better spent brainstorming, being creative, and coming up with something new and exciting for your business.  Insure your actions support the results you want.  You’re the one making the moves, so make smart ones that don’t waste valuable time.

Having feelings of doubt and discouragement are completely normal, but they don’t have to be your normal.  Feeling this way all the time or too often can negativity impact your goals and the success of your business.  We have to guard ourselves, sometimes from others who while at the same time may inspire us, also demotivate us.

Unfortunately, sometimes there can be a thin line between admiration and envy.  If you’re admiring a little too much, that probably means your tittering on the line of envy or worst being too inspired.  Spending your time improving you, your brand, and business.  Success can only be attained through knowledge, enrichment, and education.  The more you know about your business, not someone else’s, the better!

Ever gone through feelings on doubt and discouragement? – How’d you cope?  Was it difficult to overcome?

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