What I Wish I Knew When I First Started Creating Content for My Brand

What I Wish I Knew When I First Started Creating Content for My Brand

Whether you’re just getting started in blogging or content creation, or you’re a veteran old bird like me who’s been doing it for over 8 years, you want to ensure you’re creating content for an audience that can actually find it useful and will find value in it.

The last thing any content creator wants to do is create content for air, i.e. content that not a single soul is interested in. Nonetheless, when we first start out oftentimes this is the main thing we do, and it’s through no fault of our own, so to say, we simply don’t know any better and lack direction.

What I Wish I Knew When I First Started Creating Content for My Brand | BlissandFaith.com

We get excited about a particular topic and want to jump in head first, without a strategy, and without knowing if it’s what our audience wants or needs. :::raises hand::: See the thing is that when we start out creating content, we most of the time know who we want to create it for. Like, we have a general idea of who we want to serve with it and who we think will learn most from it.

However, a general idea isn’t good enough, at least not in today’s online world where there are millions, really billions of pieces of content out there ready to flood our brains with information. This is what you’re going up against every time you publish a piece of content online, and we definitely know this to be true when it comes to social media.

Not only is content being created at an exponential rate, but it’s also being shared at the same rate, and it’s also becoming less relevant the older it gets faster than ever before.

Creating relevant content for your audience is one of the main ways to get around this, and its the one thing I wish I knew when I first started creating content for my brand.

When I say specific, yes I’m absolutely referring to creating content for those in a particular niche or if you already are niching down even more. The more specific the individual is that you target, the more certain you can be that they are finding value in your content. In addition, these individuals often tend to be more engaged and supportive — which is especially important when you want to start marketing and selling to them.

Honestly speaking, the transition from personal/lifestyle/mommy blogger to a business blogger was not one that was as easy as I anticipated it to be.

It also didn’t help that I did it at a time when it was pretty much the on-trend thing to do. Despite this, I was uber passionate about blogging about business and was eager to jump into the world of content marketing. Everyone who was already doing it made it look so easy, and they were booked solid or selling products out of the yin-yang.

So naturally, I followed suit thinking that everything everyone else was doing would work for me. Writing blog posts on similar topics, offering similar types of products and services, and employing similar methods for audience education and outreach, like webinars and online trainings, I thought would either all work for me or that I would be able to easily incorporate into my content marketing/marketing strategy with no problem. This wasn’t the case…at all!

It took me longer than I would like to admit, to learn that you can’t do what everyone else is doing and think that it will automatically work for you and result in instant success — even with hard work.

We all know that there is nothing new is under the sun, but the way in which we approach and carry out things should be because we are all different. It’s all the more reason why copying someone will never get you far.

To be honest, yes I totally took inspiration from those around me in my niche and there’s never anything wrong with being genuinely inspired. Nonetheless, my issue was far from copying, but thinking that the same methods others used to grow their businesses and achieve success would work for me.

Sidenote: there is a difference in being inspired or using something as a model to go off of, but to do exactly what someone else is doing, and seemingly, in the same way, will always leave you steps behind not only them but everyone else in your field. This isn’t in relation so much to the methods that people use, because that’s typically what they teach when offering coaching or a course. It’s more of replicating someone’s content attempting to use their same voice, structure, and tone — or literally copying verbatim the content they produce.

Okay, so now that I cleared that up, let’s dive back into why me trying to apply these same “methods for success” that others in my niche were utilizing and how they didn’t work for me.

Now, I’ll be the first to admit that I’m not one to invest in a lot of online courses or subscribe to a lot of people’s email list. I invest intelligently, which is always what I recommend you do, meaning that I invest in things that I genuinely feel will benefit my business, and most importantly from a long-term standpoint.

When I consider investing in an online course, I think first about the practicality of it, and how I’ll be able to apply the education to get results. It works relatively the same way with joining others’ email lists because the last thing I need is someone filling up my inbox with a bunch of content that I won’t take anything away from.

It’s not personal, I promise, it’s simply business. There are a ton of creatives that I follow who have awesome programs, but I know that the odds of me purchasing it are slim to none, because they don’t align with my personal goals or my business’.

So, fortunately, I can say that I haven’t broken the bank investing in a lot of courses or programs that ended up being a bust for me — and that’s all because of my pickiness. However, when it comes to the free content, that’s where I get in trouble. I’m less picky because when things are free you can consume them indefinitely because there is no limit on it ending like that of which would be in a course or program. It’s the free online trainings, webinars, blog posts, and podcasts that get me.

It’s the free online trainings, webinars, blog posts, and podcasts that get me. If you think about it, they all have something in common: interactivity. Yep, even those podcasts that you listen to are interactive, because many of them ask/require that you take some type of action upon listening to them. In addition, while all of these things are interactive they are also very accessible, entertaining, and can be revisited multiple times oftentimes.

Bet you hadn’t thought it from that perspective, or maybe you have. Either way, the inspiration can really sneak up on you, especially when you’re ambitious.

You hear a great tip here, and read one there, and think to yourself — I can do that, too! And you can but in your own special way. I know it sounds cliche’, but its true.

In business, you have to do things your way, through trial and error and create your own story (brand) that tells other about your business in the most genuine way possible. There is no other way to achieve success in business — no shortcuts — than through hardwork, consistency and diligence. I know we all wish there were, because trust I’ve been trying to find them, and to no avail, I know there’s not.

If there’s anything I’ve learned on my journey of growing a business it’s that I have to tell my story, in my way, and without the safety net of depending on others’ experience (good or bad) to become successful.

Everyone has a different journey, some appear easy, quicker, and as if they require less effort, but that usually means that those people are/have done something right.

I’m sure if it that they’ve worked hard, struggled, and had set-backs like the rest of us, and if they haven’t then I guess we’ll just call that luck. Highly unlikely, but still it could be possible, but that’s something I’ve taught myself not to focus on. It’s not how blessed or lucky someone else is in their business or life because while I’m focused on them, I could be focused on myself and achieving and getting my own.

So, as I wrap up here, the main thing I wish I’d known when I started creating content for my brand, and even before that is to keep my head down, put blinders on focus on myself. It’s nothing wrong with seeking education or information when you absolutely need to — say you’re looking for a specific answer to a problem — but you have to draw the line somewhere, and that’s when you are working in your business instead of on it. I found myself not having drawn that line, and because I didn’t I found myself trying to do a million and one things for my business without a clearly defined focus.

In business, all of your efforts must be focused. They must have a clearly defined reason and dedicated focus, because believe it or not your most successful business owners know this.

It’s the reason why they are ultra intentional about the decisions they in their business, even though it may not look like it. Trust that they are because they know that fly by night, by the seat of your pants decisions oftentimes don’t pay off in the best ways. They usually result in time and money lost, and unfortunately sometimes a lot of it :::raises hand to the time part:::: – fortunately not the money part, or at least too much of it. Either way, they’re both kind of the same thing, so it sucks to miss out on both.

My content should have been strategically thought through, planned out, and been able to funnel my audience into my products and services. It should have been able to build the type of trust to create a thriving community full of raving members ready to support me in my business endeavors, resulting in wondrous biz besties.

These are many of the key things that a successful business owner needs, especially one operating a business online these days. They are majorly what I wish I knew when I started creating content for my brand — thankfully, I know them now, so better late than never, right?


What’s the one thing you’d wish you knew in your content creation endeavors when you first started out?

Let me know on a free 20-min 1:1 Content Audit call + get instant feedback on your current content and actionable tips that you can implement immediately to level up your content and ensure it’s in direct align with your brand’s mission, vision, and values.

Bliss & Faith Free Content Audit | BlissandFaith.com

<span class=Give Your Blog a Spring Cleaning: How to Effectively Conduct a Content Audit + A free content audit checklist to help you do it " />

Give Your Blog a Spring Cleaning: How to Effectively Conduct a Content Audit + A free content audit checklist to help you do it

Spring is here, live and in effect in Georgia and that means I’m beyond stoked to experience some wonderful 80-degree weather. Seriously though, I really ready for the 90-degree summer days, but Spring’s a lovely time of the year, I mean heck I’m a spring baby so naturally, I have an innate love for it.

With that being said, it’s also a great time to hit the reset button on well everything in life because this time of the year every is anew. Even better, spring is an excellent time to get your business in order now that the holidays have passed, tax season is over (yesterday was the deadline by the way), and Q1 is over. More specifically, it’s an awesome time to get your blog and content creation and marketing strategy in order for the rest of the year.

How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com

It seems like a lot of people sleep on this time of the year because things tend to slow down and people want to slow down with it.

The lack of action is super counterproductive because when things slow down, it’s actually the perfect time to get ahead of the game. The reason being is because when things pick back up; school starts back up, the holidays roll back around, etc. the time to get things done becomes extremely limited. When you working in this space of busyness and hustle, you’re bound to miss things or not put your work out there because something has to give, and it always does — and many times it does so unintentionally.

As I digress, when I say to get ahead of the game I mean in terms of business, and setting up and following processes and systems to ensure that you get things done, i.e. content creation. Not to get too deep into it in this post, but in order to set up process and systems, you need a strategy to base them off of first.

Recommended reading4 Systems to Help You Simplify and Create Content Consistently

When you have a solid strategy for your business (or blog), you know exactly the type of content you want to produce and for who. Many of us don’t start off with one when we first start out blogging, and sometimes even in our business especially if we start it on an unintentional whim. This means that over time we will have inevitably created a lot of content (and products, too) that don’t necessarily serve our audience and/or customers in a valuable way.

You’ll know if your content is being deemed as valuable by how it performs, which is the first step I lay out and go into detail about in my content audit checklist which I’ve created as a free resource to help you clean house on your blog by taking a deeper look at the content you’ve already created.

When it comes to content you’ve already created, and knowing whether or not to get rid of it, you need to ask yourself a series of questions:

1. How is my content performing from a traffic standpoint?

2. Is my content organized – can it be easily navigated, read, and digested?

3. How is my content converting across platforms (on your site, email, social media)?

4. Does my content accurately reflect my voice?

5. Is my content error-free (grammatically speaking) with good readability?

6. Does my content contain broken links or inaccurate references?

7. Is my content optimized for search engines (SEO)?

On a basic level, these are the questions you want to ask yourself because they will give you a good overall idea of the quality of your content, and we all know that high-quality content performs best. I included a slew of considerations and tips to help examine your content in my content audit checklist, download it below ??.


How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com

The checklist is based on the exact thought process that I’ve been using for months to clean up my blog. It’s seriously a resource that will help you strategically create content for your audience going forward.

I seriously wish I had started off with a checklist like it or came across one before I got over two years into trying to grow a business. For the longest, literally up until this year I was still creating content that was all over the place. I thought that producing content about everything under the sun in the female creative entrepreneur niche was the way to go. Well, it wasn’t because although I know a lot about a lot in my niche, I was still way too broad in the type of content and products and services I was creating and offering.

For the longest, literally up until this year I was still creating content that was all over the place. I thought that producing content about everything under the sun in the female creative entrepreneur niche was the way to go. Well, it wasn’t because although I know a lot about a lot in my niche, I was still way too broad in the type of content and products and services I was creating and offering.

I will say that before you jump into getting rid of content, you need to have a clear idea of who you want to serve and why. When I became solid on that earlier this year, it made content creation a lot easier and getting rid of old content even more so. There are many ways to become clear on who you want to serve, whether that be doing some introspection and realizing what you’re most passionate about when it comes to creating content, as well as who your most passionate about serving. You can also look at your highest performing content and see if there are any trends within (does it get shared or commented on most?

There are many ways to become clear on who you want to serve, whether that be doing some introspection and realizing what you’re most passionate about when it comes to creating content, as well as who your most passionate about serving.

Look at your highest performing content and see if there are any trends within (does it get shared or commented on most?

You can also look at your highest performing content and see if there are any trends within (does it get shared or commented on most? does it garner a lot of support or feedback?).

This content is the content that is best serving your audience, so it would definitely behoove you to create more of it (as long as you’re passionate about it, otherwise you will get burnt out on creating it). ?

How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com


Schedule a free 20-min 1:1 Content Audit call + get instant feedback on your current content and actionable tips that you can implement immediately to level up your content and ensure it’s in direct align with your brand’s mission, vision, and values.Bliss & Faith Free Content Audit | BlissandFaith.com

<span class=How to Get to Know Your Target Audience Better + A Free Target Audience Evaluation Quiz to Get to Know Yours Better" />

How to Get to Know Your Target Audience Better + A Free Target Audience Evaluation Quiz to Get to Know Yours Better

If there’s anything I know I’d like to do when it comes to my business, it’s getting to know my target audience better. For those of us that are pretty solid on who we want to serve, or rather who our products and services will benefit most, the hard work of figuring out who our target audience has already been done…thank goodness! ?? Unfortunately, the hard work doesn’t end there because, like the world, our businesses are constantly evolving and growing — which means that our target audiences are as well.

How to Get to Know Your Target Audience Better | BlissandFaith.com

So just when you think you got these folks nailed down with products and services to match, it’s time to reexamine, and possibly reapproach. It’s crucial to stay up to snuff when it comes to keeping up with changes and developments within your target audience, and I’ll sharing why’s it all the more that you really know your target audience before setting forth with your offerings.

You may have products and services that you think would be great for your current target audience, but are they engaging you, sharing your content, or purchasing from you?

If not, you may be missing the boat on who your target audience really is. And trust, you don’t want to be in this place, like you really don’t want to do that! :::in an Urkel voice:::

Not knowing your target audience well enough can set you and your business up for a lot of strife and disappointment, and possibly wasted time.

You’ll be left with products sitting on the shelf or services unbooked because the people you’re currently targeting either don’t need your products or aren’t interested in them. I can attest, because I was in this exact position for the longest, and didn’t even realize it. This resulted in me failing to properly reach the individuals that I was creating content and offerings for.

I was convinced that it was one group of people, when in fact, it was a completely different group. The people I was targeting didn’t need my products or services, they were more peers than my audience. To be honest, I probably spent more time consuming their content that they did mines because many of these people I looked up to. When I recognized that I wasn’t gaining any traction, I needed to take some time to pinpoint why and get to the bottom of it all — which and I did, pretty much ASAP.

My first step was to take myself through a target audience identification process using my Niche & Nail It Workbook, to help me define/redefine my target audience.

I originally created it to help other creatives find their niche through identifying and defining their target audiences so that they could then go forth and create content that would directly serve their target audiences. The ironic thing is that I ended up having to use the exact tool I’d created to help and serve others myself. In the end, I was able to get on the right track with my learning and knowing who my target audience currently is, and not who I think they are.

Niche & Nail It Workbook | BlissandFaith.com

In going through the Niche & Nail It Workbook myself, it enabled me to paint a more accurate picture of who my target audience was because it had to me to examine them by asking detailed questions and think critically about the answers. Another great feature of the Niche & Nail It Workbook that I found so extremely helpful was that it breaks down who your target audience is by demographic, personality, emotional/perspective, and business information, so I was able to examine my audience from multiple angles.


So you may not be sure where to start when it comes to examining your target audience.

Maybe you feel you know them pretty well, a little, or not at all? Well, if you’re at a crossroads or feel like you haven’t been targeting your audience effectively lately, I’ve created yet another free tool to help you. A few weeks back, I created a target audience evaluation quiz for readers to take in when they visited my site. I thought it’d be a fun way to engage readers when they visited my site, as well as help them get to know their target audience better — or rather see if they needed to.

Target Audience Quiz | BlissandFaith.com

The quiz itself is comprised of 10 short questions that get your wheels turning about key components of your target audience.

I wanted to make the quiz as insightful and easy to take as possible, which is why I ended up switching the platform I created the quiz on after just a couple of weeks. When I initially created the quiz, I used the quizz-generating tool Qzzr, which was easy to use and implement, and I could even brand it a little (color-wise that is).

How to Get to Know Your Target Audience Better | BlissandFaith.com
The target audience quiz on Qzzr

I set the quiz to prompt readers upon exiting my site since I didn’t want an in-your-face pop-up prompt when they first land on it. From there, they would then opt-in to the quiz with their name and email, and then be redirected to the quiz page. I’ll be honest and say that I didn’t want to set the quiz up this way from the jump because I didn’t like the idea of asking readers to opt-in in order to take the quiz — but I decided to try it out anyways and see how it performed.

I’d looked for other options where I could capture leads (because yes, the other purpose of the quiz is for it to be used as a lead magnet for list-building) upon quiz-takers finishing the quiz and having their results delivered via email, but none of them had a free trial period that included lead-capture.

This appeared to be an advanced feature, even with Qzzr, in which the lead-capture capabilities were only available at the higher, more expensive tiers. I wasn’t quite willing to make an investment since this was something new that I’d need to see how my audience would respond to, and if they even had an interest in it (one worth investing in at that).

After a couple of weeks, and not many opt-ins for my quiz, I circled back around to a tool for quiz generation called Interact that I’d previously looked at and wanted to try.

From my previous research, I remember them having lead capture, but overlooked the fact that they had a 7-day free trial under all of their priced tiers. Needless to say, I quickly switched my quiz over and didn’t skip a beat, because they integrated with my email marketing service, ActiveCampaign.

I was able to easily create a branded and streamlined quiz that I could seamlessly embed into my site, allow me to provide a simple to use tool for readers to evaluate how well they knew their target audience, and capture leads that were integrated with my EMS. This took away so many of the steps that I’d had set up with my Qzzr quiz, in that I had about 3 or 4 steps to even get to the quiz, versus with Interact only having one. Now, all readers have to do it visit the landing page for the quiz, hit start, take the quiz, and enter their name and email to have the results delivered directly to their inboxes.I love that I’m able to get to know my target audience better

I love that I’m able to get to know my target audience better via the quiz, and they, in turn, can evaluate their knowledge of their target audience and get to know theirs better. Another great feature of Interact is that I’m able to embed the quiz not only on its own landing page but within my posts, like so:


This way, I’m able to embed the quiz whenever and wherever on my site, making it that much easier to garner participation from readers. If you’re looking to get to know your target audience better or see where your knowledge of yours currently stands, I highly suggest taking my quiz.

On the flip-side, if you’re looking to implement a new and fun way to foster audience engagement and participation on your site, I can recommend doing so via a quiz and using Interact to build it enough. They provide you with integrations, lead capture, analytics, and so much more!

Feel free to check them out here to find out more about them, and don’t forget to take advantage of the free 7-day trial. Even if you’re on the fence, you have nothing to loose by trying out Interact out for a week, taking advantage of all of the awesome features.


*Disclosure: I am a partner for Interact and will receive a commission if you choose to sign up using my link. As always I only recommend products and services that I’ve used and truly enjoy and believe in. Whether you use my link or not, I do hope you check them out, because I have had an excellent experience with them and wouldn’t want you to miss out. You may even be extended the opportunity to become a partner yourself!