Listen to the accompanying podcast episode ??:
A while back I started to notice a steep decline in traffic to my blog. I was used to getting 200-300 views a day, and now I was getting significantly less. Now in all fairness, I will say that the decline in traffic was largely due in part to me posting less frequently and not being as active on social media. If you’re not present and putting yourself out there, people won’t know you exist.
If you’re not present and putting yourself out there, people won’t know you exist.
Also, the audience I already had had already consumed the content on my blog, and because I wasn’ t putting out any new content, they weren’t coming back. Bummer! ?
Around the time I started to really notice the lack of traffic, I heard about a traffic generating tool for Pinterest called BoardBooster. In a nutshell, BoardBooster does all the hard work for you when it comes to Pinterest.
BoardBooster has a ton of awesome features, but the best one and the one that I got the most out of is the looping feature.
Basically, it takes your already posted pins and reposts them, which keeps them “fresh” so to say and more likely to show up in related feeds.
This in essence “refreshes” your pins and gets them in front of new eyes, because they’re not getting lost in the shuffle of thousands of other pins and staying at the bottom of boards.
Another great feature of the looping function is that it deletes low performing pins and replaces them with new pins. The looping feature does this on autopilot, so you never really have to touch your Pinterest again except to schedule new pins.
Pin on autopilot
Once you schedule new pins, which you can do with BoardBooster as well, it will loop those too. Within the settings you can customize everything to your liking for how you want it to schedule, loop, and delete pins.
I’m all about saving time, and I’m sure you are too, and we all know that Pinterest (and social media as a whole) can be a huge time suck. My time is extremely limited during the day, so if I can grab an extra minute wherever I can, I’ll take it! BoardBooster gives me that time back, which means I can use it doing something more productive, like writing blog posts, recording a podcast episode, or creating content for a course.
I don’t like to spend time on things that there are tools out there to do it for me. Can we give automation a huge hand here! ?? It’s a busy mom and business owner’s best friend!
Of the tools out there that allow you to automate Pinterest, BoardBooster is my favorite one thus far. It’s easy to use and reasonably priced, and best of all it works…it really does!
Being completely candid here, I used BoardBooster a while back (during a free trial) and I saw real results. This was still during the time I had noticed that decrease in traffic, and I saw when I used BoardBooster for roughly a month (they give you 500 pins for free to start off with) that my traffic legitimately surged. When I stopped using BoardBooster, like over the past few months, my traffic dropped off — there’s something to be said for that!
Pinterest, like many of the social media platforms we use today, has constantly changed its algorithm and it’s harder and harder to get found with paying them directly for it. BoardBooster is affordable and gives me results, and that’s why I’m going back to it. I don’t believe Pinterest is dead, as I’m still receiving
I don’t believe Pinterest is dead by any means. Truthfully, I’m still receiving the majority of my traffic from it. However, I do believe that it’s evolved and that the way we use needs to do so as well. These days you have to pay to play, but that can get expensive. If it’s only going to cost my $5/month to generate traffic, which in turn will help to get me in front of new eyes, grow my list, and establish me as an authority in my niche — sign me up! ??.
Without traffic, you can forget launching any kind of paid product, because if no one knows you exist how are they supposed to purchase from you.
Worst off, if you can’t get found, you’re not growing your community, building rapports and making connections (which are all the things you need) with others so that they can eventually trust you enough to buy from you. We all know that people don’t buy from brands they don’t trust. The only way you build trust is by people getting to know you (and your brand).
So you see, it isn’t so much about generating traffic, as this thing is full circle here. You need traffic to get eyes on your content, you need those same eyes to value your content and trust you, and only then will those eyes purchase from you.
Even if people aren’t purchasing from you right off the back (because they may not need it right now), they are still consuming your content and sharing it, but they have to know it exists first.
You need more than the search engines and SEO to get found these days.
Of the tons of information out there to be consumed, you have to give yourself a leg up. If you don’t already know, Pinterest isn’t really a social media platform. Although it somewhat functions like one, it is really at its core a search engine.
I saw this coming a long time ago when Pinterest first changed it’s algorithm and rolled out its Smartfeed. That smart feed is real smart, smart about only pushing the most popular and relevant content to the top of it. Sound familiar, right? I’m sure it does. Sounds like everybody’s best friend Google, huh? Yep!
It’s one of the main reasons that you want your content to be as visible (fresh) as possible on Pinterest. BoardBooster does all the leg for you when it comes to this, and that way you can spend more time working on creating content and building connections with like-minded others. Even better, you can spend more time promoting your content on other platforms that don’t give way to doing is passively.
I’ll continue to use BoardBooster for one vital reason — the fact that organic reach and traffic are down, like way down. There are many ways out there to drive traffic on autopilot, but in my opinion, BoardBooster is one of the best ones for doing it from Pinterest.
BoardBooster’s a worthy investment and one that I don’t think I’ll give up using as long as it does that for me. If you have the same goal, give BoardBooster a try. I honestly can’t think of any reason why you wouldn’t like it or not find it valuable and useful.