What I Wish I Knew When I First Started Creating Content for My Brand

What I Wish I Knew When I First Started Creating Content for My Brand

Whether you’re just getting started in blogging or content creation, or you’re a veteran old bird like me who’s been doing it for over 8 years, you want to ensure you’re creating content for an audience that can actually find it useful and will find value in it.

The last thing any content creator wants to do is create content for air, i.e. content that not a single soul is interested in. Nonetheless, when we first start out oftentimes this is the main thing we do, and it’s through no fault of our own, so to say, we simply don’t know any better and lack direction.

What I Wish I Knew When I First Started Creating Content for My Brand | BlissandFaith.com

We get excited about a particular topic and want to jump in head first, without a strategy, and without knowing if it’s what our audience wants or needs. :::raises hand::: See the thing is that when we start out creating content, we most of the time know who we want to create it for. Like, we have a general idea of who we want to serve with it and who we think will learn most from it.

However, a general idea isn’t good enough, at least not in today’s online world where there are millions, really billions of pieces of content out there ready to flood our brains with information. This is what you’re going up against every time you publish a piece of content online, and we definitely know this to be true when it comes to social media.

Not only is content being created at an exponential rate, but it’s also being shared at the same rate, and it’s also becoming less relevant the older it gets faster than ever before.

Creating relevant content for your audience is one of the main ways to get around this, and its the one thing I wish I knew when I first started creating content for my brand.

When I say specific, yes I’m absolutely referring to creating content for those in a particular niche or if you already are niching down even more. The more specific the individual is that you target, the more certain you can be that they are finding value in your content. In addition, these individuals often tend to be more engaged and supportive — which is especially important when you want to start marketing and selling to them.

Honestly speaking, the transition from personal/lifestyle/mommy blogger to a business blogger was not one that was as easy as I anticipated it to be.

It also didn’t help that I did it at a time when it was pretty much the on-trend thing to do. Despite this, I was uber passionate about blogging about business and was eager to jump into the world of content marketing. Everyone who was already doing it made it look so easy, and they were booked solid or selling products out of the yin-yang.

So naturally, I followed suit thinking that everything everyone else was doing would work for me. Writing blog posts on similar topics, offering similar types of products and services, and employing similar methods for audience education and outreach, like webinars and online trainings, I thought would either all work for me or that I would be able to easily incorporate into my content marketing/marketing strategy with no problem. This wasn’t the case…at all!

It took me longer than I would like to admit, to learn that you can’t do what everyone else is doing and think that it will automatically work for you and result in instant success — even with hard work.

We all know that there is nothing new is under the sun, but the way in which we approach and carry out things should be because we are all different. It’s all the more reason why copying someone will never get you far.

To be honest, yes I totally took inspiration from those around me in my niche and there’s never anything wrong with being genuinely inspired. Nonetheless, my issue was far from copying, but thinking that the same methods others used to grow their businesses and achieve success would work for me.

Sidenote: there is a difference in being inspired or using something as a model to go off of, but to do exactly what someone else is doing, and seemingly, in the same way, will always leave you steps behind not only them but everyone else in your field. This isn’t in relation so much to the methods that people use, because that’s typically what they teach when offering coaching or a course. It’s more of replicating someone’s content attempting to use their same voice, structure, and tone — or literally copying verbatim the content they produce.

Okay, so now that I cleared that up, let’s dive back into why me trying to apply these same “methods for success” that others in my niche were utilizing and how they didn’t work for me.

Now, I’ll be the first to admit that I’m not one to invest in a lot of online courses or subscribe to a lot of people’s email list. I invest intelligently, which is always what I recommend you do, meaning that I invest in things that I genuinely feel will benefit my business, and most importantly from a long-term standpoint.

When I consider investing in an online course, I think first about the practicality of it, and how I’ll be able to apply the education to get results. It works relatively the same way with joining others’ email lists because the last thing I need is someone filling up my inbox with a bunch of content that I won’t take anything away from.

It’s not personal, I promise, it’s simply business. There are a ton of creatives that I follow who have awesome programs, but I know that the odds of me purchasing it are slim to none, because they don’t align with my personal goals or my business’.

So, fortunately, I can say that I haven’t broken the bank investing in a lot of courses or programs that ended up being a bust for me — and that’s all because of my pickiness. However, when it comes to the free content, that’s where I get in trouble. I’m less picky because when things are free you can consume them indefinitely because there is no limit on it ending like that of which would be in a course or program. It’s the free online trainings, webinars, blog posts, and podcasts that get me.

It’s the free online trainings, webinars, blog posts, and podcasts that get me. If you think about it, they all have something in common: interactivity. Yep, even those podcasts that you listen to are interactive, because many of them ask/require that you take some type of action upon listening to them. In addition, while all of these things are interactive they are also very accessible, entertaining, and can be revisited multiple times oftentimes.

Bet you hadn’t thought it from that perspective, or maybe you have. Either way, the inspiration can really sneak up on you, especially when you’re ambitious.

You hear a great tip here, and read one there, and think to yourself — I can do that, too! And you can but in your own special way. I know it sounds cliche’, but its true.

In business, you have to do things your way, through trial and error and create your own story (brand) that tells other about your business in the most genuine way possible. There is no other way to achieve success in business — no shortcuts — than through hardwork, consistency and diligence. I know we all wish there were, because trust I’ve been trying to find them, and to no avail, I know there’s not.

If there’s anything I’ve learned on my journey of growing a business it’s that I have to tell my story, in my way, and without the safety net of depending on others’ experience (good or bad) to become successful.

Everyone has a different journey, some appear easy, quicker, and as if they require less effort, but that usually means that those people are/have done something right.

I’m sure if it that they’ve worked hard, struggled, and had set-backs like the rest of us, and if they haven’t then I guess we’ll just call that luck. Highly unlikely, but still it could be possible, but that’s something I’ve taught myself not to focus on. It’s not how blessed or lucky someone else is in their business or life because while I’m focused on them, I could be focused on myself and achieving and getting my own.

So, as I wrap up here, the main thing I wish I’d known when I started creating content for my brand, and even before that is to keep my head down, put blinders on focus on myself. It’s nothing wrong with seeking education or information when you absolutely need to — say you’re looking for a specific answer to a problem — but you have to draw the line somewhere, and that’s when you are working in your business instead of on it. I found myself not having drawn that line, and because I didn’t I found myself trying to do a million and one things for my business without a clearly defined focus.

In business, all of your efforts must be focused. They must have a clearly defined reason and dedicated focus, because believe it or not your most successful business owners know this.

It’s the reason why they are ultra intentional about the decisions they in their business, even though it may not look like it. Trust that they are because they know that fly by night, by the seat of your pants decisions oftentimes don’t pay off in the best ways. They usually result in time and money lost, and unfortunately sometimes a lot of it :::raises hand to the time part:::: – fortunately not the money part, or at least too much of it. Either way, they’re both kind of the same thing, so it sucks to miss out on both.

My content should have been strategically thought through, planned out, and been able to funnel my audience into my products and services. It should have been able to build the type of trust to create a thriving community full of raving members ready to support me in my business endeavors, resulting in wondrous biz besties.

These are many of the key things that a successful business owner needs, especially one operating a business online these days. They are majorly what I wish I knew when I started creating content for my brand — thankfully, I know them now, so better late than never, right?


What’s the one thing you’d wish you knew in your content creation endeavors when you first started out?

Let me know on a free 20-min 1:1 Content Audit call + get instant feedback on your current content and actionable tips that you can implement immediately to level up your content and ensure it’s in direct align with your brand’s mission, vision, and values.

Bliss & Faith Free Content Audit | BlissandFaith.com

<span class=Give Your Blog a Spring Cleaning: How to Effectively Conduct a Content Audit + A free content audit checklist to help you do it " />

Give Your Blog a Spring Cleaning: How to Effectively Conduct a Content Audit + A free content audit checklist to help you do it

Spring is here, live and in effect in Georgia and that means I’m beyond stoked to experience some wonderful 80-degree weather. Seriously though, I really ready for the 90-degree summer days, but Spring’s a lovely time of the year, I mean heck I’m a spring baby so naturally, I have an innate love for it.

With that being said, it’s also a great time to hit the reset button on well everything in life because this time of the year every is anew. Even better, spring is an excellent time to get your business in order now that the holidays have passed, tax season is over (yesterday was the deadline by the way), and Q1 is over. More specifically, it’s an awesome time to get your blog and content creation and marketing strategy in order for the rest of the year.

How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com

It seems like a lot of people sleep on this time of the year because things tend to slow down and people want to slow down with it.

The lack of action is super counterproductive because when things slow down, it’s actually the perfect time to get ahead of the game. The reason being is because when things pick back up; school starts back up, the holidays roll back around, etc. the time to get things done becomes extremely limited. When you working in this space of busyness and hustle, you’re bound to miss things or not put your work out there because something has to give, and it always does — and many times it does so unintentionally.

As I digress, when I say to get ahead of the game I mean in terms of business, and setting up and following processes and systems to ensure that you get things done, i.e. content creation. Not to get too deep into it in this post, but in order to set up process and systems, you need a strategy to base them off of first.

Recommended reading4 Systems to Help You Simplify and Create Content Consistently

When you have a solid strategy for your business (or blog), you know exactly the type of content you want to produce and for who. Many of us don’t start off with one when we first start out blogging, and sometimes even in our business especially if we start it on an unintentional whim. This means that over time we will have inevitably created a lot of content (and products, too) that don’t necessarily serve our audience and/or customers in a valuable way.

You’ll know if your content is being deemed as valuable by how it performs, which is the first step I lay out and go into detail about in my content audit checklist which I’ve created as a free resource to help you clean house on your blog by taking a deeper look at the content you’ve already created.

When it comes to content you’ve already created, and knowing whether or not to get rid of it, you need to ask yourself a series of questions:

1. How is my content performing from a traffic standpoint?

2. Is my content organized – can it be easily navigated, read, and digested?

3. How is my content converting across platforms (on your site, email, social media)?

4. Does my content accurately reflect my voice?

5. Is my content error-free (grammatically speaking) with good readability?

6. Does my content contain broken links or inaccurate references?

7. Is my content optimized for search engines (SEO)?

On a basic level, these are the questions you want to ask yourself because they will give you a good overall idea of the quality of your content, and we all know that high-quality content performs best. I included a slew of considerations and tips to help examine your content in my content audit checklist, download it below ??.


How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com

The checklist is based on the exact thought process that I’ve been using for months to clean up my blog. It’s seriously a resource that will help you strategically create content for your audience going forward.

I seriously wish I had started off with a checklist like it or came across one before I got over two years into trying to grow a business. For the longest, literally up until this year I was still creating content that was all over the place. I thought that producing content about everything under the sun in the female creative entrepreneur niche was the way to go. Well, it wasn’t because although I know a lot about a lot in my niche, I was still way too broad in the type of content and products and services I was creating and offering.

For the longest, literally up until this year I was still creating content that was all over the place. I thought that producing content about everything under the sun in the female creative entrepreneur niche was the way to go. Well, it wasn’t because although I know a lot about a lot in my niche, I was still way too broad in the type of content and products and services I was creating and offering.

I will say that before you jump into getting rid of content, you need to have a clear idea of who you want to serve and why. When I became solid on that earlier this year, it made content creation a lot easier and getting rid of old content even more so. There are many ways to become clear on who you want to serve, whether that be doing some introspection and realizing what you’re most passionate about when it comes to creating content, as well as who your most passionate about serving. You can also look at your highest performing content and see if there are any trends within (does it get shared or commented on most?

There are many ways to become clear on who you want to serve, whether that be doing some introspection and realizing what you’re most passionate about when it comes to creating content, as well as who your most passionate about serving.

Look at your highest performing content and see if there are any trends within (does it get shared or commented on most?

You can also look at your highest performing content and see if there are any trends within (does it get shared or commented on most? does it garner a lot of support or feedback?).

This content is the content that is best serving your audience, so it would definitely behoove you to create more of it (as long as you’re passionate about it, otherwise you will get burnt out on creating it). ?

How to Effectively Spring Clean Your Blog and Conduct a Content Audit | BlissandFaith.com


Schedule a free 20-min 1:1 Content Audit call + get instant feedback on your current content and actionable tips that you can implement immediately to level up your content and ensure it’s in direct align with your brand’s mission, vision, and values.Bliss & Faith Free Content Audit | BlissandFaith.com

<span class=4 Systems to Help You Simplify and Create Content Consistently Creating + Utilizing Content Creation Processes & Systems" />

4 Systems to Help You Simplify and Create Content Consistently Creating + Utilizing Content Creation Processes & Systems

Content Creation can be simple, it really can — but there are some things you must have in place in order to foster it being so. Those things you ask: Processes & Systems.

Yep, our good old friend’s processes and systems are your secret weapons when it comes creating content consistently.

So what in the world do these processes and systems needs to be comprised of? Only four main things, actually and once you implement them, you’ll find that consistent content creation isn’t nearly as daunting as you may have previously thought it to be.

Simplifying Consistent Content Creation | BlissandFaith.com

Listen to the accompanying podcast episode below:

See the thing is that when we approach content creation, oftentimes we want to get the content out there in any way we can do so the quickest. This means that we squeeze it in here and there, but that also means that it doesn’t happen…because, well life happens.

Last year, I was in this exact place. I had a new baby and a toddler to care for full-time, and my blog and business (including my Etsy shop) went on the back burner. So basically, I was overwhelmed and not very motivated to run my business or blog.

The truth of the matter is that with a new baby (and life in general), my priorities shifted. Nonetheless, if I’d had certain processes and systems in place, it would have been that much easier for my business to run somewhat without me — including my blog, too.

I could kick myself now, because if I’d had these four systems in place and followed the processes within them, my business wouldn’t have come to screeching halt just as it was gaining so much momentum. I’ll tell you, it really hurt to lose that momentum and to pretty much in essence, have to start over in the latter part of last year.

If you’re planning on taking any kind of leave, you need processes and systems set up for your business. It’s crucial for the success of it, because without consistency, your business will suffer and growth will stifle. Nobody wants to run a stagnant business, or worst of end up with an expensive hobby because their business never turns a profit, or very little.

The thing is, however, even if you don’t plan on taking any kind of leave from your business, processes and systems are essential because as a smart business owner you must plan for the unforeseen and unexpected. Like I mentioned before, life happens and it’s our job to keep things in order and afloat when it does. This is especially important if you’re with working a team because those folks are dependent on you too – hello, put food on the table.

Moreover, your customers and clients are dependent on you to provide them with whatever product or service that you offer. When we don’t have things set up in our businesses to ensure that they run without us, we risk letting a lot of people down — and no good business owner wants to do that. I’d rather you not learn the hard way, and in turn vicariously through me.

You need four systems in place in order to make consistent content creation simple. Key-word, being simple, not easy. Setting up and implementing these systems and the processes that run them takes time, energy, and word — but the results are well worth it, trust me!

The four systems you need are:

Planning

Organizing

Automating

Tracking & Analyzing

Let’s break down each one of these types of systems and they’re so important to have in place:

Planning

The process of brainstorming and generating ideas for content. It’s not enough to daydream and then subsequently jot down ideas for content. This system must be in place in order for you to decipher if these ideas are one: in direct alignment with your brand’s mission, two: outline and research them, and three: produce them in a tangible form (written, audio, or visual).

Organizing

The process of scheduling content via an editorial calendar. This system allows you to examine and lay out all of your created content and decide when the produced content should be published and go live for your audience.

Automating

The process of deploying your content, so that it may reach your audience on multiple platforms. This system ensures that your content gets delivered to your audience, customer, client, etc. in a manner that allows you to be relatively hands-off. It also opens up your schedule and allows you to remain ready and open for follow-up, in addition to running areas of your business that require your direct involvement.

My absolute favorite tool to use to automate my social media is SmarterQueue. If you’ve heard of MeetEdgar, it’s a very similar concept, but much more reasonably priced. It’s easy to use and the customer service has been wonderful thus far.

Simplifying Consistent Content Creation | BlissandFaith.com

Simplifying Consistent Content Creation | BlissandFaith.com

They offer a free 14-day trial to try it out and they have three different tiers to choose from once your trial is over. The trial is so awesome because they give you full unlimited access to the software, so you can use it to your heart’s content.

Simplifying Consistent Content Creation | BlissandFaith.com

Right now, you must request an invitation to join, since it’s still in beta mode. No worries, though, I got you covered right here with an invite.

Tracking & Analyzing

The process of examining the depths of reach for your content, and how it was utilized by those who consumed it. This system is most important because it provides you the feedback and results of how your content performs, and which of it does so the best. It’s crucial that you track and analyze your content because you need to know if it’s serving those who consume it in the most effective, actionable, and valuable way possible. This system lets you what type of content to move forward with creating, due to performance, and which of the content you may want to do away with.


Once you have these four systems in place and a workflow of the processes within them recorded, you will find that you’re able to not only produce content more consistently but that they also allow you to hold yourself accountable.

A large part of consistency is accountability. When you’re consistent, you hold yourself accountable and to the standard of the systems you have in place. The processes within the systems allow you to do it simplistically because you’re following a workflow that you know works. You’ve tested it, revised it, and refined it, and you know that they work — following them is where the accountability come into play. It’s much easier to hold yourself accountable when you have something to hold yourself to.

Being consistent in your business is the one thing you must hold yourself to because your business depends on it. Consistency shows your customers/clients that you’re for real, that you take your business seriously, and most importantly that you value them. Consistency breeds quality, and quality results in loyalty, and loyalty is everything in your relationships with your customers.

When your audience sees you and your content regularly, they feel more connected to you, which in turn builds a rapport and trust. These will be the individuals who will enroll in that course you created or purchase that product or service that you’re offering. There are levels to this y’all, but most importantly the entire point of what I’m saying is that when you have the systems in place to get things done, you can do these things consistently and through simplistic processes that you’re confident in and that work.

Setting up systems will take time, but that time will give you so much insight into your business and how you genuinely want to run it. The systems will also need time to start, and it is up to you to decipher how well they run. Your goal in creating systems should be that they facilitate your business running smoothly and high-quality results. As long as yours are doing that — you’re good! Your content should always work for you, not you for it.

Get your hands on my hands-down favorite tool, the Do & Done Content Creation Planner, for staying on top your content creation. Download your copy below.

The Blissful Business Podcast Episode 30 | BlissandFaith.com