Seems like everything does, doesn’t it? Even if you blog as a hobby, its probably going to cost you money (if not that it will definitely cost you time). Some of us monetize our blogs to make a little pocket change every now and then. There are the many, or maybe few, who are able to make a full salary on it. However, many times to make money, you have to spend it. Take a traditional job for example, you have to spend the money to buy gas for your car to put in it to be able to get to work. There’s no way around it, but when it comes to blogging, is there? I’m sure there are those who are successful bloggers who have never spent a penny on it. I’ll say they are a lucky bunch.
I’ve been back blogging for about 10 months and I can tell you that it has cost me money. Yes, while I have brought in some very minimal income blogging, its nothing compared to the money (and time) I’ve put into it thus far. My blogging income is just now starting to break even with what I’ve spent on it. Unfortunately, I did not be do my holiday shopping with my blogging income :-/. I haven’t generated nearly enough of it to do so, hats off to those of you who were able to. I truly aspire to be like you one day.
I follow sooo many blogs, from mommy bloggers, to fashion/beauty bloggers, to food bloggers. I see the many ways in which they engage their readers/followers, and how they gain a strong following and it is unique to each blogger. I see those that post a lot of Evergreen content, you can read my post on it here, and others who literally and only host/co-host link parties. You look at those two methods and they are at to different ends of the blogging spectrum. One is pushing out content that is useful to people in a practical sense, hence Evergreen. The other, drives a lot of traffic, but could potentially result in empty followers, because the only reason you give people to return to your blog is to link up.
People will always use Evergreen content, but when the trend of link parties and blog hops (which I love participating in) goes away, what will that one blogger do? Okay, so anyway as I digress, because I promise this is going somewhere. Both cost money, time, and energy. Yes, they both have a pay off as well. The point I’m making is that no matter what the content you post, you want it to bring you some type of return on investment.
What about you – Do you treat your blog as an investment? Do you look for return with it?