For me, content creation is the bee’s knees…like for real. Unfortunately, I have way more ideas than time to execute them. This also plays into my creating products (or lack there-of) that I have no doubt will valuably serve my community, and coming up with services to offer based off my experience in content creation and business strategy. I’ll be honest, it sucks, but I know at the end of the day the season I’m in won’t last forever.
This season, if you will, the one where I’m a mom to two very young littles, that require my attention and vigilance from pretty much sun up to sun down. When I transitioned from a mom of one to one of two, this hit me like a mack truck. It wasn’t just the fact that I now had my time split between two children, but two children with very different personalities and needs.
A Tale of Two Realities
See the thing is when my son was born it was him and I all day, every day while my husband went to work and at the time had a traditional 9-5 schedule. It was gravy, but I didn’t know it or appreciate it, to be honest, at the time. It was a simpler time, an easier time, a happier…but also hard time, too. It was hard because I was learning how to be a mom, a stay-at-home mom at that who had just left the military, so yeah, needless to say, my life was a complete 180 from the moment my son pretty much came out of the womb.
Looking back, it was a lot to go through, but nothing compared to today. My husband’s schedule is demanding, on him, me, and our family in general. We’ve another little to the family, which has been a wonderful addition and the hugest blessing, but she (my daughter) is a force to be reckoned with. When she entered our family, she changed the entire dynamic of it for the best, but she personally changed my dynamic as a woman who aspires to own her own business and work and live in a life that she truly loves and is fulfilled in addition to being a wife and mom.
Challenges are inevitable
My daughter’s arrival brought a whole new set of challenges to me getting my business to a place in which I could supplement my family’s income, and still work inside the home and be available to care for my children full-time. This is crucial for me, because my husband works outside the home in a high-risk job, with long hours. It’s beyond important for me (and him) to have a stable and fully available parent in the home to care for our children.
When I found out I was pregnant with my daughter, my son was just a few months over a year, and he was the most chill kid ever. I could hang out with him, do all my mom duties, put him down for nap, work and go back to mom duties when he woke up. At bedtime, he was always down a good hour or so before my daughter goes down these days, so I could go back to working.
Back then, I was blogging, running an Etsy shop, and freelancing. I was also active on social media and took advantage of in-person networking opportunities like events and conferences — allowing me to connect with other creatives both local and afar.
It’s so funny because I thought with one baby that I had sooo much to juggle. Insert laughing emoji here. I’ll tell you, juggling two, and many times by myself is no comparison to handling the one. The funny thing is that I never thought about this when I was pregnant with my daughter because I guess I thought I’d be able to go about growing my business and community the same way, with the same momentum that I’d been doing all along. What a shocker it was when I had her and my motivation to do anything blog or business related dropped off the map — and for like close to a year, people.
Checked-Out & Too Much of A Good Thing is Bad
As bad I wanted to be tuned into all things online, I was completely checked out. Like I could have cared less about blogging, and even more so about social media. I was like Twitter who? Instagram what? and, Facebook, huh?
During this time, the one thing I did was consume a large amount of content and that wasn’t necessarily a good thing. You can read all about that in this post or listen to this podcast episode. Basically, while it’s important to consume content; take courses, attend trainings, etc., it’s also important to have a balance in doing so. You need to actually implement the training that your intaking, and for a myriad of reasons.
The main reason being that you need to actually see if it works for you and your business, or whatever your endeavors are in consuming the content in the first place.
I take it that you, like me, consume this type of educational/informative content for the sake of learning and applying it to your business in order to grow it; all while building authority and being profitable.
Helping, Serving, & Compensation
Let’s face it, as much as we all want to help and serve others, those of us who choose to do it in the form of running a business need to generate an income and profit in doing so because otherwise, you just have a hobby. I’m a strong believer that there is nothing with being paid to share your knowledge and expertise because isn’t that what we do in a “traditional” job — and no one gets self-righteous about that when there’s a corporation backing that paychecks, benefits and all.
As I digress, in being business owners we have to ensure that we’re applying what we learn when we consume information.
Otherwise, overwhelm and confusion will soon ensue and it becomes more and more difficult to implement and test new concepts and theories. This is what happened to me. By the time I got my mojo in my business, I had a thousand ideas running through my head and no direction on how and which one’s to implement. Yet another set back in my business growth because again I was stagnated by not only internal factors but outside ones as well.
Honesty & Loss of Passion
I will be honest and say that a lot of my consuming so much content was that I was thirsty, I couldn’t get enough of it, but the other side of that truth is that it was easier to consume than to create it. The last thing a sleep deprived, tired mama wants to do when she finally gets her kids down for a nap (and unicorn moment: at the same time) or off to bed at night is sit up for another 2 or 3 hours and work on content.
Between dishes, laundry, and actually needing some time to decompress, content creation was the last thing on my mind. I even found myself agitated by random Etsy order that came in from my shop, because I had zero passion to fill them. Don’t even get me started with any customer services issues that may have arised. I just didn’t have it in me, I was out of steam, passion, and time, too.
Balance Is a Unicorn…I’m Convinced
As a mama trying to balance it all and keep the passion alive for growing a business, it’s been very hard over the past year. I get a little more focused every day, but I’m definitely still in the thick of things and figuring out how to navigate motherhood and growing a business.
My wife and mom duties always come first, but how will I grow my business to a place where it can support my family if I can’t prioritize it high enough to really start making things happen. This is the real question of the day, and one I don’t have the answer to. I don’t have it all together and I’m not sure I ever will. Some days I get a huge burst of clarity and motivation in regards to growing and running a business, and other days I find myself completely removed from the whole process.
I know there’s a way because I see other women doing it, but I don’t know how. Everyone has different circumstances; some have more help from their spouses, support from family and friends, or teams that they can delegate to. No two business owners lives or operations look identical, which is why I know the only way I can find my way is to go through it and grow through it.
There is no magical pill or formula to take or implement — it’s simply life and no one can live it for us.
I know that one day, I’ll look back and it’ll all make sense; the mess, the confusion, the hard moments will all result in something beautiful that will make the moment I strive to get to as a business owner that much sweeter. I believe that with every bone in my body because I’ve experienced this exact emotion in giving birth. The pregnancy, all of the aches, pains, and discomfort make that moment of laying your eyes on your new, precious baby for the first time so sweet, like to your core.
My business in many ways in like another child, just not a physical one that I have to chase around, but it is one that I have to feed, i.e. time and money. That sweetness that I can nearly taste is one of the many reasons that keeps me going. It’s that and really wanting to create a life that I truly love in being my own boss, and running a business that will serve others valuably and sincerely.
So if anything, that’s my answer, at least the only one I have right now to navigating this thing called motherhood, and this thing called entrepreneurship.