The Reality of Growing a Business While Raising Littles: A True Inside Look at Motherhood & Entrepreneurship

The Reality of Growing a Business While Raising Littles: A True Inside Look at Motherhood & Entrepreneurship

The Reality of Growing a Business While Raising Littles: A True Inside Look at Motherhood & Entrepreneurship |

For me, content creation is the bee’s knees…like for real. Unfortunately, I have way more ideas than time to execute them. This also plays into my creating products (or lack there-of) that I have no doubt will valuably serve my community, and coming up with services to offer based off my experience in content creation and business strategy. I’ll be honest, it sucks, but I know at the end of the day the season I’m in won’t last forever.

This season, if you will, the one where I’m a mom to two very young littles, that require my attention and vigilance from pretty much sun up to sun down. When I transitioned from a mom of one to one of two, this hit me like a mack truck. It wasn’t just the fact that I now had my time split between two children, but two children with very different personalities and needs.

A Tale of Two Realities

See the thing is when my son was born it was him and I all day, every day while my husband went to work and at the time had a traditional 9-5 schedule. It was gravy, but I didn’t know it or appreciate it, to be honest, at the time. It was a simpler time, an easier time, a happier…but also hard time, too. It was hard because I was learning how to be a mom, a stay-at-home mom at that who had just left the military, so yeah, needless to say, my life was a complete 180 from the moment my son pretty much came out of the womb.

Looking back, it was a lot to go through, but nothing compared to today. My husband’s schedule is demanding, on him, me, and our family in general. We’ve another little to the family, which has been a wonderful addition and the hugest blessing, but she (my daughter) is a force to be reckoned with. When she entered our family, she changed the entire dynamic of it for the best, but she personally changed my dynamic as a woman who aspires to own her own business and work and live in a life that she truly loves and is fulfilled in addition to being a wife and mom.

Challenges are inevitable

My daughter’s arrival brought a whole new set of challenges to me getting my business to a place in which I could supplement my family’s income, and still work inside the home and be available to care for my children full-time. This is crucial for me, because my husband works outside the home in a high-risk job, with long hours. It’s beyond important for me (and him) to have a stable and fully available parent in the home to care for our children.

When I found out I was pregnant with my daughter, my son was just a few months over a year, and he was the most chill kid ever. I could hang out with him, do all my mom duties, put him down for nap, work and go back to mom duties when he woke up. At bedtime, he was always down a good hour or so before my daughter goes down these days, so I could go back to working.

Back then, I was blogging, running an Etsy shop, and freelancing. I was also active on social media and took advantage of in-person networking opportunities like events and conferences — allowing me to connect with other creatives both local and afar.

It’s so funny because I thought with one baby that I had sooo much to juggle. Insert laughing emoji here. I’ll tell you, juggling two, and many times by myself is no comparison to handling the one. The funny thing is that I never thought about this when I was pregnant with my daughter because I guess I thought I’d be able to go about growing my business and community the same way, with the same momentum that I’d been doing all along. What a shocker it was when I had her and my motivation to do anything blog or business related dropped off the map — and for like close to a year, people.

Checked-Out & Too Much of A Good Thing is Bad

As bad I wanted to be tuned into all things online, I was completely checked out. Like I could have cared less about blogging, and even more so about social media. I was like Twitter who? Instagram what? and, Facebook, huh? 

During this time, the one thing I did was consume a large amount of content and that wasn’t necessarily a good thing. You can read all about that in this post or listen to this podcast episode. Basically, while it’s important to consume content; take courses, attend trainings, etc., it’s also important to have a balance in doing so. You need to actually implement the training that your intaking, and for a myriad of reasons.

The main reason being that you need to actually see if it works for you and your business, or whatever your endeavors are in consuming the content in the first place.

I take it that you, like me, consume this type of educational/informative content for the sake of learning and applying it to your business in order to grow it; all while building authority and being profitable.

Helping, Serving, & Compensation

Let’s face it, as much as we all want to help and serve others, those of us who choose to do it in the form of running a business need to generate an income and profit in doing so because otherwise, you just have a hobby. I’m a strong believer that there is nothing with being paid to share your knowledge and expertise because isn’t that what we do in a “traditional” job — and no one gets self-righteous about that when there’s a corporation backing that paychecks, benefits and all.

As I digress, in being business owners we have to ensure that we’re applying what we learn when we consume information.

Otherwise, overwhelm and confusion will soon ensue and it becomes more and more difficult to implement and test new concepts and theories. This is what happened to me. By the time I got my mojo in my business, I had a thousand ideas running through my head and no direction on how and which one’s to implement. Yet another set back in my business growth because again I was stagnated by not only internal factors but outside ones as well.

Honesty & Loss of Passion

I will be honest and say that a lot of my consuming so much content was that I was thirsty, I couldn’t get enough of it, but the other side of that truth is that it was easier to consume than to create it. The last thing a sleep deprived, tired mama wants to do when she finally gets her kids down for a nap (and unicorn moment: at the same time) or off to bed at night is sit up for another 2 or 3 hours and work on content.

Between dishes, laundry, and actually needing some time to decompress, content creation was the last thing on my mind. I even found myself agitated by random Etsy order that came in from my shop, because I had zero passion to fill them. Don’t even get me started with any customer services issues that may have arised. I just didn’t have it in me, I was out of steam, passion, and time, too.

Balance Is a Unicorn…I’m Convinced

As a mama trying to balance it all and keep the passion alive for growing a business, it’s been very hard over the past year. I get a little more focused every day, but I’m definitely still in the thick of things and figuring out how to navigate motherhood and growing a business.

My wife and mom duties always come first, but how will I grow my business to a place where it can support my family if I can’t prioritize it high enough to really start making things happen. This is the real question of the day, and one I don’t have the answer to. I don’t have it all together and I’m not sure I ever will. Some days I get a huge burst of clarity and motivation in regards to growing and running a business, and other days I find myself completely removed from the whole process.

I know there’s a way because I see other women doing it, but I don’t know how. Everyone has different circumstances; some have more help from their spouses, support from family and friends, or teams that they can delegate to. No two business owners lives or operations look identical, which is why I know the only way I can find my way is to go through it and grow through it.

There is no magical pill or formula to take or implement — it’s simply life and no one can live it for us.

I know that one day, I’ll look back and it’ll all make sense; the mess, the confusion, the hard moments will all result in something beautiful that will make the moment I strive to get to as a business owner that much sweeter. I believe that with every bone in my body because I’ve experienced this exact emotion in giving birth. The pregnancy, all of the aches, pains, and discomfort make that moment of laying your eyes on your new, precious baby for the first time so sweet, like to your core.

My business in many ways in like another child, just not a physical one that I have to chase around, but it is one that I have to feed, i.e. time and money. That sweetness that I can nearly taste is one of the many reasons that keeps me going. It’s that and really wanting to create a life that I truly love in being my own boss, and running a business that will serve others valuably and sincerely.

So if anything, that’s my answer, at least the only one I have right now to navigating this thing called motherhood, and this thing called entrepreneurship.

<span class=How to Get to Know Your Target Audience Better + A Free Target Audience Evaluation Quiz to Get to Know Yours Better" />

How to Get to Know Your Target Audience Better + A Free Target Audience Evaluation Quiz to Get to Know Yours Better

If there’s anything I know I’d like to do when it comes to my business, it’s getting to know my target audience better. For those of us that are pretty solid on who we want to serve, or rather who our products and services will benefit most, the hard work of figuring out who our target audience has already been done…thank goodness! ?? Unfortunately, the hard work doesn’t end there because, like the world, our businesses are constantly evolving and growing — which means that our target audiences are as well.

How to Get to Know Your Target Audience Better |

So just when you think you got these folks nailed down with products and services to match, it’s time to reexamine, and possibly reapproach. It’s crucial to stay up to snuff when it comes to keeping up with changes and developments within your target audience, and I’ll sharing why’s it all the more that you really know your target audience before setting forth with your offerings.

You may have products and services that you think would be great for your current target audience, but are they engaging you, sharing your content, or purchasing from you?

If not, you may be missing the boat on who your target audience really is. And trust, you don’t want to be in this place, like you really don’t want to do that! :::in an Urkel voice:::

Not knowing your target audience well enough can set you and your business up for a lot of strife and disappointment, and possibly wasted time.

You’ll be left with products sitting on the shelf or services unbooked because the people you’re currently targeting either don’t need your products or aren’t interested in them. I can attest, because I was in this exact position for the longest, and didn’t even realize it. This resulted in me failing to properly reach the individuals that I was creating content and offerings for.

I was convinced that it was one group of people, when in fact, it was a completely different group. The people I was targeting didn’t need my products or services, they were more peers than my audience. To be honest, I probably spent more time consuming their content that they did mines because many of these people I looked up to. When I recognized that I wasn’t gaining any traction, I needed to take some time to pinpoint why and get to the bottom of it all — which and I did, pretty much ASAP.

My first step was to take myself through a target audience identification process using my Niche & Nail It Workbook, to help me define/redefine my target audience.

I originally created it to help other creatives find their niche through identifying and defining their target audiences so that they could then go forth and create content that would directly serve their target audiences. The ironic thing is that I ended up having to use the exact tool I’d created to help and serve others myself. In the end, I was able to get on the right track with my learning and knowing who my target audience currently is, and not who I think they are.

Niche & Nail It Workbook |

In going through the Niche & Nail It Workbook myself, it enabled me to paint a more accurate picture of who my target audience was because it had to me to examine them by asking detailed questions and think critically about the answers. Another great feature of the Niche & Nail It Workbook that I found so extremely helpful was that it breaks down who your target audience is by demographic, personality, emotional/perspective, and business information, so I was able to examine my audience from multiple angles.

So you may not be sure where to start when it comes to examining your target audience.

Maybe you feel you know them pretty well, a little, or not at all? Well, if you’re at a crossroads or feel like you haven’t been targeting your audience effectively lately, I’ve created yet another free tool to help you. A few weeks back, I created a target audience evaluation quiz for readers to take in when they visited my site. I thought it’d be a fun way to engage readers when they visited my site, as well as help them get to know their target audience better — or rather see if they needed to.

Target Audience Quiz |

The quiz itself is comprised of 10 short questions that get your wheels turning about key components of your target audience.

I wanted to make the quiz as insightful and easy to take as possible, which is why I ended up switching the platform I created the quiz on after just a couple of weeks. When I initially created the quiz, I used the quizz-generating tool Qzzr, which was easy to use and implement, and I could even brand it a little (color-wise that is).

How to Get to Know Your Target Audience Better |
The target audience quiz on Qzzr

I set the quiz to prompt readers upon exiting my site since I didn’t want an in-your-face pop-up prompt when they first land on it. From there, they would then opt-in to the quiz with their name and email, and then be redirected to the quiz page. I’ll be honest and say that I didn’t want to set the quiz up this way from the jump because I didn’t like the idea of asking readers to opt-in in order to take the quiz — but I decided to try it out anyways and see how it performed.

I’d looked for other options where I could capture leads (because yes, the other purpose of the quiz is for it to be used as a lead magnet for list-building) upon quiz-takers finishing the quiz and having their results delivered via email, but none of them had a free trial period that included lead-capture.

This appeared to be an advanced feature, even with Qzzr, in which the lead-capture capabilities were only available at the higher, more expensive tiers. I wasn’t quite willing to make an investment since this was something new that I’d need to see how my audience would respond to, and if they even had an interest in it (one worth investing in at that).

After a couple of weeks, and not many opt-ins for my quiz, I circled back around to a tool for quiz generation called Interact that I’d previously looked at and wanted to try.

From my previous research, I remember them having lead capture, but overlooked the fact that they had a 7-day free trial under all of their priced tiers. Needless to say, I quickly switched my quiz over and didn’t skip a beat, because they integrated with my email marketing service, ActiveCampaign.

I was able to easily create a branded and streamlined quiz that I could seamlessly embed into my site, allow me to provide a simple to use tool for readers to evaluate how well they knew their target audience, and capture leads that were integrated with my EMS. This took away so many of the steps that I’d had set up with my Qzzr quiz, in that I had about 3 or 4 steps to even get to the quiz, versus with Interact only having one. Now, all readers have to do it visit the landing page for the quiz, hit start, take the quiz, and enter their name and email to have the results delivered directly to their inboxes.I love that I’m able to get to know my target audience better

I love that I’m able to get to know my target audience better via the quiz, and they, in turn, can evaluate their knowledge of their target audience and get to know theirs better. Another great feature of Interact is that I’m able to embed the quiz not only on its own landing page but within my posts, like so:

This way, I’m able to embed the quiz whenever and wherever on my site, making it that much easier to garner participation from readers. If you’re looking to get to know your target audience better or see where your knowledge of yours currently stands, I highly suggest taking my quiz.

On the flip-side, if you’re looking to implement a new and fun way to foster audience engagement and participation on your site, I can recommend doing so via a quiz and using Interact to build it enough. They provide you with integrations, lead capture, analytics, and so much more!

Feel free to check them out here to find out more about them, and don’t forget to take advantage of the free 7-day trial. Even if you’re on the fence, you have nothing to loose by trying out Interact out for a week, taking advantage of all of the awesome features.

*Disclosure: I am a partner for Interact and will receive a commission if you choose to sign up using my link. As always I only recommend products and services that I’ve used and truly enjoy and believe in. Whether you use my link or not, I do hope you check them out, because I have had an excellent experience with them and wouldn’t want you to miss out. You may even be extended the opportunity to become a partner yourself!

Episode 30 | Simplifying Consistent Content Creation

Episode 30 | Simplifying Consistent Content Creation

In this episode, I’m sharing how to simplify your consistent content creation with the implementation of processes and systems — four to be exact.

Read the accompanying blog post here

This episode is brought to you by the Do & Done Content Creation Planner – Content Creation Planning, Organization, & Tracking – save 50% off for podcast listeners with offer code: shopsmall50

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Music by: CultureCulture