Do you have a publishing schedule for your blog posts? If not, you should! It allows you to remain consistent and gives your readers a routine of when to expect your posts. Its debatable in the blogging community how often you should post, and a lot of the time it comes down to consistency. So, whether you post once a week or seven times a week, consistency is a must. It is so easy to get overwhelmed and un-motivated trying to keep up with posting.
As bloggers, we feel obligated to constantly reach out to our audience, especially us newer bloggers. We spend a lot of time focusing on building our readership and networking, that its easy to think quantity over quality. Personally, I like to post daily because it keeps me discipline and consistent. Discipline is one of my main character flaws, so in order for me to remain consistent I have to do something until it becomes a habit. Of course not everyone is like this, so you have to do what works for you. I will eventually be going from posting daily, to posting 3-4 times a week, due to my new little one arriving any day and other projects that I want to work on.
I will be expanding my blog and enriching it with new services and offering more to my readers in the near future. The only way I can accomplish this is to lessen the frequency of my posts, in order to ensure that they are quality. I will admit, when I first started back blogging I just wanted to get posts up so I could get my blog on the map. Quality was important, but at that point it was more about quantity. I’ve since made the transition, to quality over quantity. If I don’t have anything good to post, then I don’t. I have probably over 30-40 drafts, however I work on them when I feel best suited to put quality content into them.
I believe that it quality that gives you a strong readership. While frequency is great, because it keep you on the scene it can be detrimental. I sometimes feel like if I’m out of site, I’m out of mind, however I remind myself that if my content is good then it will reach readers regardless. I see a lot of bloggers who put up what I call “filler posts”, these are posts you can tell not much thought was put into. I typically skip over these in my news feed, because they simply don’t grab my attention. I don’t want to be one of those bloggers that only post “filler posts”, this means only posting giveaways, sponsored or ad post, and link parties…I’m not interested in.
I recently realized that there are a few bloggers that I started following early on in my comeback to blogging, that do this. As I put more time, effort, and attention into my blog and growing it, I find myself turned off to theirs. Most blogs I follow I usually get some type of inspiration or motivation from. If the blog doesn’t compel me, then it falls off my radar and feed. This is why it is so important to me to post quality content and offer my readers the best of me as possible. I have best been able to do this by utilizing a posting schedule via my editorial calendar. I have an entirely different and more in depth post coming up on editorial calendar utilization, so stay tuned for that.
What’s your take, quality over quantity? – What techniques or tools do you use to ensure you are posting good content?
Can’t wait to hear!