How to Add Your Subscribers First Name to Newsletter Emails in MailChimp

You’ve started a newsletter and you’re ready to send it, but just saying “Hello” doesn’t seem quite enough when it comes to addressing your subscribers.  Even though your subscribers know they’re part of a list, they still want to feel like you’re writing to them.

I know personally, that whenever I received a newsletter that addresses me by name that it catches my attention.  I’d gather to say that it does the same for most people. By addressing your subscribers by name in a newsletter, you not only create a more intimate setting with the newsletter, capture their attention, but it lets them know you value them enough to address them personally.  They are less likely to feel as if you are spamming them or just another number on your mailing list.

How to Add Your Subscribers First Name to Newsletter Emails in MailChimp | BlissandFaith.comI’ll show you a little tip for how to can add their first name after the greeting to your newsletters in Mailchimp.  It’s super easy and quick, and you’ll wonder why you weren’t doing it earlier.  Basically, what you’ll be doing is adding a merge tag to the beginning of your email that will call the subscribers first name.  At the beginning of your email you will add this short snippet:

Dear *|FNAME|*,

You can replace the “Dear” with hi, hello, hey, or whatever other greetings you choose. The *|FNAME|* part is what will actually call your subscribers name into the newsletter after the greeting.

For my lists, I usually make the first name a required field when signing up, so most of my mailing lists contain first names.  However, if you have a mailing list in which you don’t have the first names, you can still use this method, but with a slight difference to the code.


*|IF:FNAME|*Hi *|TITLE:FNAME|*,*|ELSE:|*Hello,*|END:IF|*

Ex. 2

Hello *|IF:FNAME|*

In this instance, you can use Mailchimp’s merge tags to refer to the subscriber as “friend” if there is no first name present.   The first set of code will display a simple “Hello” if there is no first name present.  Just like using the actual first name, I like using “friend” for something similar is there’s not first name available, because, again it creates that intimacy and catches the attention of the reader.

Using the merge tags is a simple and easy way to connect that much more with your subscribers.  Also, the great thing about Mailchimp and using the FNAME tag is that it will look for and capitalize the first letter of the name automatically, so that’s less work on your part.  This way you can get back to writing useful and resourceful content for your subscribers.

That’s it!  Easy, simple, and quick and your subscribers will feel like you really want to get to know and value them.  Because, of course, you do!

If you haven’t started your own newsletter, head over to Mailchimp and do so!  You won’t regret being able to connect with your readership directly in their inbox.

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14 thoughts on “How to Add Your Subscribers First Name to Newsletter Emails in MailChimp

  1. Thanks for the tutorial. I need to start a subscription option.

  2. […] Mailchimp you can check my tutorial on how to add your subscribers first name to the greeting line here.  This makes your subscribers feel like your actually talking to them or at least shows that you […]

  3. Thank you for this tutorial! I’ve been wondering how to do this for my newsletters.

  4. […] posts:  Triple Your Readership & Following By Having A Newsletter | How To Add Your Subscribers First Name To Newsletter Emails In Mailchimp | How To Install An Email Opt-In Bar On Your Site In 5 Minutes | 7 Easy Ways To Grow Your Email […]

  5. […] you can check my tutorial on how to add your subscribers’ first name to the greeting line here. This makes your subscribers feel like you’re actually talking to them or at least shows that […]

  6. Where do I add this? Under list by each subscriber? Can I quickly run down my subscriber list and change each one. I don’t think Mailchimp instructions are very clearly written. I like your description better but I’m still not clear where in the system I go to make this change. Thx

    1. Hi, Martha you would add it to the actual email that you’re going to send, i.e. inside the editor. It will only work, however, if you’ve captured their first name upon sign up. If you don’t capture it, then it won’t work, although you can use another merge tag to say “friend” or whatever other term of endearment you want to refer to your reader as. Hope this helps to clarify!

  7. This is great! Thanks!! Do you know how to make the First name a required field when subscribers are signing up via Mailchimp?

  8. I followed the instructions, but my test emails read “Hi <>.” Does this only occur when sending a test email? Why can’t Mailchimp recognize the first name of the person to whom I’m sending the test email? I’m worried that will occur when I send the actual email to the list.

    1. Shayna, I have the same problem!

      1. It will not work on the test email. You can go to preview mode then activate the “Enable live merge tag info”. It will show you how your email looks like when sent to a recipient.

  9. Hi there, thank you soo much for sharing the information. It worked perfectly in my email campaigns. Thanks a Ton!!! Love from India 🙂

  10. If I am uploading a code, then how I can use FNAME tag in the coding to make the email more personalized

  11. Thank you so much for this tip!!! Really helpful!

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