You’ve started a newsletter and you’re ready to send it, but just saying “Hello” doesn’t seem quite enough when it comes to addressing your subscribers. Even though your subscribers know they’re part of a list, they still want to feel like you’re writing to them.
I know personally, that whenever I received a newsletter that addresses me by name that it catches my attention. I’d gather to say that it does the same for most people. By addressing your subscribers by name in a newsletter, you not only create a more intimate setting with the newsletter, capture their attention, but it lets them know you value them enough to address them personally. They are less likely to feel as if you are spamming them or just another number on your mailing list.
I’ll show you a little tip for how to can add their first name after the greeting to your newsletters in Mailchimp. It’s super easy and quick, and you’ll wonder why you weren’t doing it earlier. Basically, what you’ll be doing is adding a merge tag to the beginning of your email that will call the subscribers first name. At the beginning of your email you will add this short snippet:
You can replace the “Dear” with hi, hello, hey, or whatever other greetings you choose. The
*|FNAME|* part is what will actually call your subscribers name into the newsletter after the greeting.
For my lists, I usually make the first name a required field when signing up, so most of my mailing lists contain first names. However, if you have a mailing list in which you don’t have the first names, you can still use this method, but with a slight difference to the code.
In this instance, you can use Mailchimp’s merge tags to refer to the subscriber as “friend” if there is no first name present. The first set of code will display a simple “Hello” if there is no first name present. Just like using the actual first name, I like using “friend” for something similar is there’s not first name available, because, again it creates that intimacy and catches the attention of the reader.
Using the merge tags is a simple and easy way to connect that much more with your subscribers. Also, the great thing about Mailchimp and using the FNAME tag is that it will look for and capitalize the first letter of the name automatically, so that’s less work on your part. This way you can get back to writing useful and resourceful content for your subscribers.
That’s it! Easy, simple, and quick and your subscribers will feel like you really want to get to know and value them. Because, of course, you do!
If you haven’t started your own newsletter, head over to Mailchimp and do so! You won’t regret being able to connect with your readership directly in their inbox.
*Disclosure: This post contains affiliate links. I may receive a small commission and/or credit if you click one of my links in the following post. As a small business owner, this helps to keep the lights on. Please note that I only ever use affiliate links for products or services that I trust and recommend. Feel free to review my Disclosure and Privacy policies for more understanding.
Thanks for the tutorial. I need to start a subscription option.
[…] Mailchimp you can check my tutorial on how to add your subscribers first name to the greeting line here. This makes your subscribers feel like your actually talking to them or at least shows that you […]
Thank you for this tutorial! I’ve been wondering how to do this for my newsletters.
[…] posts: Triple Your Readership & Following By Having A Newsletter | How To Add Your Subscribers First Name To Newsletter Emails In Mailchimp | How To Install An Email Opt-In Bar On Your Site In 5 Minutes | 7 Easy Ways To Grow Your Email […]
[…] you can check my tutorial on how to add your subscribers’ first name to the greeting line here. This makes your subscribers feel like you’re actually talking to them or at least shows that […]
Where do I add this? Under list by each subscriber? Can I quickly run down my subscriber list and change each one. I don’t think Mailchimp instructions are very clearly written. I like your description better but I’m still not clear where in the system I go to make this change. Thx
Hi, Martha you would add it to the actual email that you’re going to send, i.e. inside the editor. It will only work, however, if you’ve captured their first name upon sign up. If you don’t capture it, then it won’t work, although you can use another merge tag to say “friend” or whatever other term of endearment you want to refer to your reader as. Hope this helps to clarify!
This is great! Thanks!! Do you know how to make the First name a required field when subscribers are signing up via Mailchimp?
I followed the instructions, but my test emails read “Hi <>.” Does this only occur when sending a test email? Why can’t Mailchimp recognize the first name of the person to whom I’m sending the test email? I’m worried that will occur when I send the actual email to the list.
Hi there, thank you soo much for sharing the information. It worked perfectly in my email campaigns. Thanks a Ton!!! Love from India 🙂
If I am uploading a code, then how I can use FNAME tag in the coding to make the email more personalized
Thank you so much for this tip!!! Really helpful!
This paragraph will help the internet users for setting up new
website or even a weblog from start to end.
Hi, I do believe this is an excellent blog. I stumbledupon it ;
) I’m going to revisit yet again since I book marked it.
Money and freedom is the greatest way to change, may you be rich and continue to help others.
My web blog – Is He Right For Me?
Pretty nice post. I just stumbled upon your weblog and wished to say that I’ve really enjoyed surfing around your blog
posts. After all I will be subscribing to your rss feed and I hope you write
Wonderful post! We will be linking to this particularly great
article on our website. Keep up the good writing.
Hi! Would you mind if I share your blog with my myspace group?
There’s a lot of people that I think would really enjoy your content.
Please let me know. Cheers
Appreciate the recommendation. Let me try it out.
I was recommended this blog by my cousin. I am not
certain whether this publish is written via him as nobody else understand such designated about my trouble.
You are incredible! Thanks!
Excellent blog! Do you have any tips and hints for aspiring writers?
I’m planning to start my own site soon but I’m a little lost on everything.
Would you recommend starting with a free platform like WordPress
or go for a paid option? There are so many choices out there
that I’m completely overwhelmed .. Any suggestions? Cheers!
Appreciate the recommendation. Will try it out.
Asking questions are truly good thing if you are not understanding something fully,
except this paragraph presents nice understanding even.
Hi there to all, how is the whole thing, I think every one is getting more from this site, and your views are pleasant in favor of new users.
If you wish for to increase your know-how simply keep visiting this website and
be updated with the hottest news posted here.
Nice post. I was checking continuously this blog and I am impressed!
Very useful info specially the last part 🙂 I care for such information a lot.
I was looking for this particular info for a very long time.
Thank you and good luck.
It’s truly very difficult in this full of activity
life to listen news on TV, so I simply use web for that
reason, and get the hottest information.
I am actually grateful to the owner of this web site who has shared
this impressive paragraph at at this time.
This post is invaluable. How can I find out more?
Hі, I do belіeve this is an exｃellent site. I stumbledupon it 😉 Ӏ’m going to revisit yеt again ѕince i have book marked it.
Money annd frеedom is the greatest way to change, may
you be rich and cⲟntinue tto help othｅr
Here is my web page – http://malanaz.com/tui-xach-di-lam-tui-xach-da-bo-tphcm-sale-off-40/
Hey there are using WordPress for your site platform? I’m new to
the blog world but I’m trying to get started and set up
my own. Do you need any coding expertise to make your own blog?
Any help would be greatly appreciated!
Hello! Do уou know if they make anyy plugins to safeguard agаinst hackers?
I’m kinda pɑranoid abbout losing everything I’ve worked hatd on. Any tips?
Also visit my blog: http://malanaz.com/tui-xach-di-lam-tui-xach-da-bo-tphcm-sale-off-40/
Good day! I simply would like to give you a big thumbs up for the
excellent info you have here on this post. I am coming
back to your site for more soon.
I will right away clutch your rss as I can not to find your email subscription link or e-newsletter service.
Do you have any? Kindly allow me recognise so that I may subscribe.
Great site you have here but I was curious about if you knew
of any user discussion forums that cover the same topics
talked about here? I’d really like to be a part of online community where I can get opinions from
other knowledgeable people that share the same interest.
If you have any recommendations, please let me
know. Bless you!
Excellent post. I will be experiencing a few of
these issues as well..
Good article! We are linking to this great content on our site.
Keep up the great writing.
Excellent pieces. Keep writing such kind of info on your page.
Im really impressed by it.
Hey there, You have done a great job. I’ll certainly digg it and for my
part recommend to my friends. I am sure they
will be benefited from this web site.
Hi, I do believe this is an excellent blog. I
stumbledupon it 😉 I will revisit once again since I book-marked it.
Money and freedom is the greatest way to change,
may you be rich and continue to guide others.
I enjoyed visiting your webiste. I rarely leave comments, but
you definately up deserve a thumbs!
Awesome! Its in fact amazing post, I have got
much clear idea on the topic of from this piece of writing.
Thanks for sharing youｒ thоughts. І truly apprеciate yoսr efforts and I
am wɑiting fоr your next post thank yoս once again.
Ꮮoⲟk аt mу webpage: slot demo gratis indonesia
Greate pieces. Keep writing such kind of information on your site.
Im really impressed by your blog.
Hey there, You’ve done an incredible job.
I will certainly digg it and for my part recommend to my friends.
I am sure they’ll be benefited from this site.
I am extremely impressed along with your writing
abilities and also with the structure for your blog.
Is this a paid subject or did you customize it yourself? Either way stay up the excellent quality writing, it’s uncommon to look a great weblog like this one today..